{"id":23300,"date":"2024-06-07T16:00:00","date_gmt":"2024-06-07T14:00:00","guid":{"rendered":"https:\/\/www.vispronet.de\/blog\/?p=23300"},"modified":"2024-12-02T13:52:27","modified_gmt":"2024-12-02T12:52:27","slug":"messestand-ideen","status":"publish","type":"post","link":"https:\/\/www.vispronet.de\/blog\/messestand-ideen\/","title":{"rendered":"Messestand Ideen \u2013 So wird der Messeauftritt ein Erfolg"},"content":{"rendered":"\n<p><strong>Der erste Eindruck z\u00e4hlt!<\/strong> Mit einem ansprechend gestalteten Stand und einem durchdachten Konzept ziehst du zuk\u00fcnftig die Aufmerksamkeit aller auf dich. Hole dir hier die fehlenden Tipps und Ideen zum Gestalten deines Messestandes. So meisterst du dein n\u00e4chstes Event mit Leichtigkeit.<\/p>\n\n\n\n<ul class=\"wp-block-list index\">\n<li><a href=\"#vorbereitung\">1. Wahl des Messestandes: 3 Tipps vorweg<\/a><\/li>\n\n\n\n<li><a href=\"#aufbau\">2. (Psychologischer) Aufbau eines Standes<\/a><\/li>\n\n\n\n<li><a href=\"#budget\">3. Budgetplanung und Messekosten<\/a><\/li>\n\n\n\n<li><a href=\"#staende\">4. Ideen zur Messestand Gestaltung: Das ist entscheidend<\/a>\n<ul class=\"wp-block-list\">\n<li><a href=\"#stand-ueberblick\">4.1 Messest\u00e4nde im \u00dcberblick<\/a><\/li>\n\n\n\n<li><a href=\"#stand-arten\">4.2 Messestand Arten und ihre Eigenschaften<\/a><\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><a href=\"#kombinationen\">5. Produkt-Kombinationen: Hole das Beste aus deiner Messestand Idee heraus<\/a><\/li>\n\n\n\n<li><a href=\"#led\">6. Werde zum Eyecatcher jeder Messe: LED-Werbetechnik<\/a><\/li>\n\n\n\n<li><a href=\"#expertentipps\">7. Do\u2019s, Don\u2019ts und Tipps: Unsere Expertenerfahrung<\/a><\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"vorbereitung\">1. Wahl des Messestandes: 3 Tipps vorweg<\/h2>\n\n\n\n<p>Erfolg auf Messen h\u00e4ngt von mehreren entscheidenden Faktoren ab. Sich ausgiebig mit den Wirkungen und Einfl\u00fcssen der verschiedenen Standorte und Arten von Messest\u00e4nde zu besch\u00e4ftigen, kann erhebliche Vorteile bringen. Informiere dich daher bereits im Vorfeld bei Messe-Veranstaltern \u00fcber spezifische Gegebenheiten vor Ort.<\/p>\n\n\n\n<div class=\"wp-block-media-text is-stacked-on-mobile\" style=\"grid-template-columns:45% auto\"><figure class=\"wp-block-media-text__media\"><a href=\"https:\/\/www.vispronet.de\/blog\/wp-content\/uploads\/Messestand-Outdoor.jpg\" data-rel=\"lightbox-image-0\" data-magnific_type=\"image\" data-rl_title=\"\" data-rl_caption=\"\" title=\"\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"717\" src=\"https:\/\/www.vispronet.de\/blog\/wp-content\/uploads\/Messestand-Outdoor-1024x717.jpg\" alt=\"Messestand Idee Outdoor: Zelt, Kundenstopper, Roll Up, Liegest\u00fchle, Stehtisch, Fahne\" class=\"wp-image-23742 size-full\" srcset=\"https:\/\/www.vispronet.de\/blog\/wp-content\/uploads\/Messestand-Outdoor-1024x717.jpg 1024w, https:\/\/www.vispronet.de\/blog\/wp-content\/uploads\/Messestand-Outdoor-768x538.jpg 768w, https:\/\/www.vispronet.de\/blog\/wp-content\/uploads\/Messestand-Outdoor-300x210.jpg 300w, https:\/\/www.vispronet.de\/blog\/wp-content\/uploads\/Messestand-Outdoor-440x308.jpg 440w, https:\/\/www.vispronet.de\/blog\/wp-content\/uploads\/Messestand-Outdoor.jpg 1400w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure><div class=\"wp-block-media-text__content\">\n<h3 class=\"wp-block-heading\">In- und Outdoor<\/h3>\n\n\n\n<p>Der Standort deines Messestandes spielt eine entscheidende Rolle bei der Planung. Nicht alle Messeprodukte werden im Au\u00dfenbereich so gut wie in einer Halle funktionieren. Passe diese deshalb je nach Messe auf In- und Outdoor an. Achte dazu auf Wetterbest\u00e4ndigkeit, um langfristig von ihnen zu <strong>profitieren<\/strong>.<\/p>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:52%\">\n<h3 class=\"wp-block-heading\">Blick- und Laufrichtung<\/h3>\n\n\n\n<p>Aufgrund jahrelanger Erfahrung sind die meisten Menschen an Rechtsverkehr gew\u00f6hnt. Dies f\u00fchrt oft dazu, dass die Blicke vieler Besucher instinktiv nach rechts wandern. Abh\u00e4ngig von der Laufrichtung, kann daher eine Standseite m\u00f6glicherweise mehr Aufmerksamkeit erhalten als die andere.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:48%\">\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"717\" src=\"https:\/\/www.vispronet.de\/blog\/wp-content\/uploads\/blickrichtung-1-1024x717.jpg\" alt=\"Blickrichtung\" class=\"wp-image-24448\" srcset=\"https:\/\/www.vispronet.de\/blog\/wp-content\/uploads\/blickrichtung-1-1024x717.jpg 1024w, https:\/\/www.vispronet.de\/blog\/wp-content\/uploads\/blickrichtung-1-768x538.jpg 768w, https:\/\/www.vispronet.de\/blog\/wp-content\/uploads\/blickrichtung-1-300x210.jpg 300w, https:\/\/www.vispronet.de\/blog\/wp-content\/uploads\/blickrichtung-1-440x308.jpg 440w, https:\/\/www.vispronet.de\/blog\/wp-content\/uploads\/blickrichtung-1.jpg 1200w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p>Auch k\u00f6nnen Inselst\u00e4nde Fluch und Segen zugleich sein. Der allseitige Zugang zum Stand und die damit einhergehenden Besucherstr\u00f6me sind in Bezug auf eine <strong>voraussichtlich hohe Besucherzahl <\/strong>einerseits vorteilhaft. Sie erfordern jedoch ebenso viel Geschick bei der Planung des Aufbaus des Messestandes.<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group has-sehr-helles-grau-background-color has-background\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<p><strong>Die Blick- und Laufrichtung ist jedoch auch von der Anordnung der Messehallen abh\u00e4ngig:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Wo sind \u00dcberg\u00e4nge zwischen den Messehallen?<\/li>\n\n\n\n<li>Wo gibt es zentrale Aktionsfl\u00e4chen?<\/li>\n\n\n\n<li>Wo sind Ruhezonen bzw. Meeting-Points?<\/li>\n<\/ul>\n<\/div><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">Zusammenspiel von Farbe und Licht<\/h3>\n\n\n\n<p>Auch Farben und Lichtverh\u00e4ltnisse sind bei der Messestand-Gestaltung nicht au\u00dfer Acht zu lassen. In erster Linie sollten selbstverst\u00e4ndlich Logo- und Unternehmensfarben im Vordergrund stehen. Sie spiegeln die gesamte Corporate Identity wieder.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-cover has-custom-content-position is-position-bottom-left has-white-color has-text-color has-link-color wp-elements-d4ac83831b3e04c0198631cf3567ab16\" style=\"min-height:180px;aspect-ratio:unset;\"><span aria-hidden=\"true\" class=\"wp-block-cover__background has-background-dim\" style=\"background-color:#4f3c4d\"><\/span><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1080\" class=\"wp-block-cover__image-background wp-image-19781\" alt=\"Farbpsychologie im Marketing\" src=\"https:\/\/www.vispronet.de\/blog\/wp-content\/uploads\/farbpsychologie-marketing-jpg-webp.webp\" data-object-fit=\"cover\" srcset=\"https:\/\/www.vispronet.de\/blog\/wp-content\/uploads\/farbpsychologie-marketing-jpg-webp.webp 1920w, https:\/\/www.vispronet.de\/blog\/wp-content\/uploads\/farbpsychologie-marketing-jpg-webp-768x432.webp 768w, https:\/\/www.vispronet.de\/blog\/wp-content\/uploads\/farbpsychologie-marketing-jpg-webp-1024x576.webp 1024w, https:\/\/www.vispronet.de\/blog\/wp-content\/uploads\/farbpsychologie-marketing-jpg-webp-288x162.webp 288w, https:\/\/www.vispronet.de\/blog\/wp-content\/uploads\/farbpsychologie-marketing-jpg-webp-300x169.webp 300w, https:\/\/www.vispronet.de\/blog\/wp-content\/uploads\/farbpsychologie-marketing-jpg-webp-440x248.webp 440w, https:\/\/www.vispronet.de\/blog\/wp-content\/uploads\/farbpsychologie-marketing-jpg-webp-1500x844.webp 1500w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" \/><div class=\"wp-block-cover__inner-container is-layout-constrained wp-block-cover-is-layout-constrained\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\"><style>.kt-svg-icons23300_ac5881-77 .kt-svg-item-0 .kb-svg-icon-wrap{color:var(--global-palette4, #2D3748);font-size:50px;}.wp-block-kadence-icon.kt-svg-icons23300_ac5881-77{justify-content:center;}<\/style>\n<div class=\"wp-block-kadence-icon kt-svg-icons kt-svg-icons23300_ac5881-77 alignnone\"><style>.kt-svg-item-23300_0f19cf-6a .kb-svg-icon-wrap, .kt-svg-style-stacked.kt-svg-item-23300_0f19cf-6a .kb-svg-icon-wrap{font-size:50px;}<\/style>\n<div class=\"wp-block-kadence-single-icon kt-svg-style-default kt-svg-icon-wrap kt-svg-item-23300_0f19cf-6a\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fas_info-circle\"><svg viewBox=\"0 0 512 512\"  fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M256 8C119.043 8 8 119.083 8 256c0 136.997 111.043 248 248 248s248-111.003 248-248C504 119.083 392.957 8 256 8zm0 110c23.196 0 42 18.804 42 42s-18.804 42-42 42-42-18.804-42-42 18.804-42 42-42zm56 254c0 6.627-5.373 12-12 12h-88c-6.627 0-12-5.373-12-12v-24c0-6.627 5.373-12 12-12h12v-64h-12c-6.627 0-12-5.373-12-12v-24c0-6.627 5.373-12 12-12h64c6.627 0 12 5.373 12 12v100h12c6.627 0 12 5.373 12 12v24z\"\/><\/svg><\/span><\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:200%\">\n<p>In unserem Blogbeitrag \u00fcber <a href=\"https:\/\/www.vispronet.de\/blog\/farbpsychologie-marketing\/\" style=\"text-decoration:underline;\"><strong>\u201eFarben und ihre Bedeutung im Marketing\u201c<\/strong><\/a> sind wir bereits detailliert auf die Wirkung unterschiedlichster Farben in Kombination mit der menschlichen Psyche eingegangen.<\/p>\n<\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Achte jedoch auch allgemein auf die Lichtgegebenheiten am jeweiligen Ausstellungsort und die Wirkung deines Auftritts auf Messebesucher. Ein Stand mit vielen dunklen Gestaltungen in einem schlecht beleuchteten Bereich der Messe kann die <strong>Sichtbarkeit <\/strong>beeintr\u00e4chtigen und dadurch die <strong>Besucherfrequenz <\/strong>verringern.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"aufbau\">2. (Psychologischer) Aufbau eines Standes<\/h2>\n\n\n\n<p class=\"has-text-align-left\">Jeder Messestand l\u00e4sst sich unabh\u00e4ngig von Art und Gr\u00f6\u00dfe in vier wesentliche Bereiche unterteilen:<\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/www.vispronet.de\/blog\/wp-content\/uploads\/messestand-aufbau-1.jpg\" data-rel=\"lightbox-image-1\" data-magnific_type=\"image\" data-rl_title=\"\" data-rl_caption=\"\" title=\"\"><img loading=\"lazy\" decoding=\"async\" width=\"652\" height=\"571\" src=\"https:\/\/www.vispronet.de\/blog\/wp-content\/uploads\/messestand-aufbau-1.jpg\" alt=\"\" class=\"wp-image-24290\" srcset=\"https:\/\/www.vispronet.de\/blog\/wp-content\/uploads\/messestand-aufbau-1.jpg 652w, https:\/\/www.vispronet.de\/blog\/wp-content\/uploads\/messestand-aufbau-1-300x263.jpg 300w, https:\/\/www.vispronet.de\/blog\/wp-content\/uploads\/messestand-aufbau-1-440x385.jpg 440w\" sizes=\"auto, (max-width: 652px) 100vw, 652px\" \/><\/a><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h3 class=\"wp-block-heading\">Orientierungsbereich<\/h3>\n\n\n\n<p>Er ist der erste Bereich, den Messebesucher auf den angrenzenden Laufwegen wahrnehmen und sollte aus diesem Grund ein offenes und <strong>einladendes Ambiente<\/strong> bieten. Um den Kontakt zu potenziellen Kunden oder Gesch\u00e4ftspartnern herzustellen, eignen sich ansprechende Visualisierungen der angebotenen Leistung und kurze, klar verst\u00e4ndliche Botschaften.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h3 class=\"wp-block-heading\">Pr\u00e4sentationsbereich<\/h3>\n\n\n\n<p>In diesem Bereich steht die <strong>Pr\u00e4sentation von Produkten und Dienstleistungen<\/strong> im wesentlichen Vordergrund. Um Messebesucher von den Vorteilen dieser zu \u00fcberzeugen, sollte zuerst deren Interesse geweckt werden. Sprechen Sie daf\u00fcr die verschiedenen Sinne der Besucher an.<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h3 class=\"wp-block-heading\">Besprechungsbereich<\/h3>\n\n\n\n<p>Der Besprechungsbereich ist neben dem Orientierungsbereich einer der wichtigsten Zonen. Hier finden die <strong>pers\u00f6nliche Beratung<\/strong> sowie eventuelle Gesch\u00e4ftsabschl\u00fcsse statt. Dabei werden Informationen \u00fcber Produkte und Dienstleistungen \u00fcbermittelt oder gegebenenfalls auch Beziehungen zu Bestandskunden und\/oder -partnern gest\u00e4rkt.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h3 class=\"wp-block-heading\">Funktionsbereich<\/h3>\n\n\n\n<p>Dieser Bereich dient als <strong>Garderobe oder Stauraum<\/strong> f\u00fcr Getr\u00e4nke und Snacks zur Bewirtung sowie Werbeartikel und Prospekte. Bei wenig Platz eignen sich zum Beispiel Messetheken mit Zwischenablagen. Das Mehrzweckprodukt ist zu gleichen Teilen praktisch wie auch einladend. Ebenso bieten passend bedruckte Vorh\u00e4nge eine L\u00f6sung.<\/p>\n<\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"budget\">3. Budgetplanung und Messekosten<\/h2>\n\n\n\n<blockquote class=\"wp-block-quote has-infobox-bg-background-color has-background is-layout-flow wp-block-quote-is-layout-flow\">\n<p>Die Kosten f\u00fcr eine Messebeteiligung sind u.a. abh\u00e4ngig von:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Standgr\u00f6\u00dfe<\/li>\n\n\n\n<li>Art der Produkte\/Dienstleistungen<\/li>\n\n\n\n<li>Wo findet die Messe statt?<\/li>\n<\/ul>\n<cite>Silke Otto, Marketing Leiterin bei Vispronet \/ Sachsen Fahnen<\/cite><\/blockquote>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Das sind jedoch nicht alle Faktoren. Zur Erleichterung haben wir hier einmal die beeinflussendsten Aspekte der Planung aufgelistet:<\/p>\n\n\n\n<h3 class=\"wp-block-heading has-background\" style=\"background-color:#fff0d3\">Standfl\u00e4che und Standmiete<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Gr\u00f6\u00dfe der Standfl\u00e4che:<\/strong> Je gr\u00f6\u00dfer die Standfl\u00e4che, desto h\u00f6her die Kosten<\/li>\n\n\n\n<li><strong>Lage des Standes:<\/strong> Spezielle Premium-Standorte (bspw. im Eingangsbereich oder in Hauptg\u00e4ngen) sind teurer<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading has-background\" style=\"background-color:#fff0d3\">Standbau und Design<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Art des Standes:<\/strong> Ein individuell gestalteter Stand ist teurer als ein modularer Standardstand<\/li>\n\n\n\n<li><strong>Standbau:<\/strong> Ob Eigenleistung oder Fremdfirma\/Messebauer spielt hier die entscheidende Rolle<\/li>\n\n\n\n<li><strong>Materialien und Ausstattung:<\/strong> Hochwertige Materialien und spezielle Ausstattung (Beleuchtung, audiovisuelle Technik) erh\u00f6hen die Kosten<\/li>\n\n\n\n<li><strong>Komplexit\u00e4t des Designs:<\/strong> Innovative und technisch anspruchsvolle Designs kosten mehr<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading has-background\" style=\"background-color:#fff0d3\">Transport und Logistik<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Transportkosten:<\/strong> Versand von Materialien und Ausr\u00fcstung zum und vom Messeort<\/li>\n\n\n\n<li><strong>Lagerung:<\/strong> Kosten f\u00fcr die Lagerung von Materialien vor und nach der Messe<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading has-background\" style=\"background-color:#fff0d3\">Technische Ausstattung<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Miete von technischer Ausr\u00fcstung:<\/strong> Bildschirme, Projektoren, Soundanlagen<\/li>\n\n\n\n<li><strong>Internet und Strom:<\/strong> Geb\u00fchren f\u00fcr Stromanschl\u00fcsse, Internetzugang und andere technische Dienstleistungen<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading has-background\" style=\"background-color:#fff0d3\">Marketing und Werbung<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Marketingmaterialien:<\/strong> Brosch\u00fcren, Flyer, Werbegeschenke \/ Give-Aways<\/li>\n\n\n\n<li><strong>Werbung auf der Messe:<\/strong> Anzeigen im Messekatalog, Sponsoring von Messeveranstaltungen<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading has-background\" style=\"background-color:#fff0d3\">Personal<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Standpersonal:<\/strong> Kosten f\u00fcr das eigene oder extern engagierte Standpersonal<\/li>\n\n\n\n<li><strong>Reisekosten:<\/strong> Anreise, Unterkunft und Verpflegung des Personals<\/li>\n\n\n\n<li><strong>Schulungen:<\/strong> Eventuelle Schulungskosten f\u00fcr das Standpersonal<\/li>\n<\/ul>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><em>Die Anzahl von Mitarbeitern, die an einer Messe teilnehmen und das Unternehmen repr\u00e4sentieren sollten, l\u00e4sst sich pauschal nicht festlegen. Diese Entscheidung ist abh\u00e4ngig von mehreren Faktoren, wie z.B. der Standgr\u00f6\u00dfe oder dem Standort der Messe.<\/em><\/p>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"staende\">4. Ideen zur Messestand Gestaltung: Das ist entscheidend<\/h2>\n\n\n\n<div class=\"wp-block-media-text has-media-on-the-right is-stacked-on-mobile\" style=\"grid-template-columns:auto 33%\"><div class=\"wp-block-media-text__content\">\n<h3 class=\"wp-block-heading\" id=\"stand-ueberblick\">4.1 Messest\u00e4nde im \u00dcberblick<\/h3>\n\n\n\n<p>Messest\u00e4nde unterscheiden sich bereits in einigen Grundfaktoren:<\/p>\n\n\n\n<p><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Preissegment<\/li>\n\n\n\n<li>Wirkung<\/li>\n\n\n\n<li>Pr\u00e4sentations-\/Werbefl\u00e4che<\/li>\n<\/ul>\n<\/div><figure class=\"wp-block-media-text__media\"><a href=\"https:\/\/www.vispronet.de\/blog\/wp-content\/uploads\/messestand-arten.jpg\" data-rel=\"lightbox-image-2\" data-magnific_type=\"image\" data-rl_title=\"\" data-rl_caption=\"\" title=\"\"><img loading=\"lazy\" decoding=\"async\" width=\"797\" height=\"728\" src=\"https:\/\/www.vispronet.de\/blog\/wp-content\/uploads\/messestand-arten.jpg\" alt=\"Darstellung aller Messestand Arten\" class=\"wp-image-23352 size-full\" srcset=\"https:\/\/www.vispronet.de\/blog\/wp-content\/uploads\/messestand-arten.jpg 797w, https:\/\/www.vispronet.de\/blog\/wp-content\/uploads\/messestand-arten-768x702.jpg 768w, https:\/\/www.vispronet.de\/blog\/wp-content\/uploads\/messestand-arten-300x274.jpg 300w, https:\/\/www.vispronet.de\/blog\/wp-content\/uploads\/messestand-arten-440x402.jpg 440w\" sizes=\"auto, (max-width: 797px) 100vw, 797px\" \/><\/a><\/figure><\/div>\n\n\n\n<figure class=\"wp-block-table is-style-regular\"><table class=\"has-sehr-dunkles-grau-color has-text-color has-link-color has-fixed-layout\"><thead><tr><th><\/th><th>Reihenstand<\/th><th>Durchgangsstand<\/th><th>Eckstand<\/th><th>Kopfstand<\/th><th>Inselstand<\/th><\/tr><\/thead><tbody><tr><td><strong>Preissegment<\/strong><\/td><td><img decoding=\"async\" class=\"wp-image-24342\" style=\"width: 116px;\" src=\"https:\/\/www.vispronet.de\/blog\/wp-content\/uploads\/euro-eins-1.jpg\" alt=\"\"><img loading=\"lazy\" decoding=\"async\" width=\"116\" height=\"21\" class=\"wp-image-24346\" style=\"width: 116px;\" src=\"https:\/\/www.vispronet.de\/blog\/wp-content\/uploads\/euro-eins-2.jpg\" alt=\"\"><\/td><td><img loading=\"lazy\" decoding=\"async\" width=\"116\" height=\"21\" class=\"wp-image-24348\" style=\"width: 116px;\" src=\"https:\/\/www.vispronet.de\/blog\/wp-content\/uploads\/euro-zwei.jpg\" alt=\"\"><\/td><td><img loading=\"lazy\" decoding=\"async\" width=\"116\" height=\"21\" class=\"wp-image-24350\" style=\"width: 116px;\" src=\"https:\/\/www.vispronet.de\/blog\/wp-content\/uploads\/euro-drei.jpg\" alt=\"\"><\/td><td><img loading=\"lazy\" decoding=\"async\" width=\"116\" height=\"21\" class=\"wp-image-24354\" style=\"width: 116px;\" src=\"https:\/\/www.vispronet.de\/blog\/wp-content\/uploads\/euro-vier.jpg\" alt=\"\"><\/td><td><img loading=\"lazy\" decoding=\"async\" width=\"116\" height=\"21\" class=\"wp-image-24352\" style=\"width: 116px;\" src=\"https:\/\/www.vispronet.de\/blog\/wp-content\/uploads\/euro-fuenf.jpg\" alt=\"\"><\/td><\/tr><tr><td><strong>Wirkung<\/strong><\/td><td>kompakt \/ in sich geschlossen<\/td><td>kompakt \/ in sich geschlossen<\/td><td>offen \/ einladend<\/td><td>offen \/ einladend<\/td><td>offen \/ einladend<\/td><\/tr><tr><td><strong>Werbefl\u00e4che<\/strong><\/td><td><img loading=\"lazy\" decoding=\"async\" width=\"140\" height=\"27\" class=\"wp-image-24360\" style=\"width: 140px;\" src=\"https:\/\/www.vispronet.de\/blog\/wp-content\/uploads\/sterne-fuenf.jpg\" alt=\"\"><\/td><td><img loading=\"lazy\" decoding=\"async\" width=\"140\" height=\"28\" class=\"wp-image-24364\" style=\"width: 140px;\" src=\"https:\/\/www.vispronet.de\/blog\/wp-content\/uploads\/sterne-dreieinhalb.jpg\" alt=\"\"><\/td><td><img loading=\"lazy\" decoding=\"async\" width=\"140\" height=\"28\" class=\"wp-image-24364\" style=\"width: 140px;\" src=\"https:\/\/www.vispronet.de\/blog\/wp-content\/uploads\/sterne-dreieinhalb.jpg\" alt=\"\"><\/td><td><img loading=\"lazy\" decoding=\"async\" width=\"140\" height=\"28\" class=\"wp-image-24362\" style=\"width: 140px;\" src=\"https:\/\/www.vispronet.de\/blog\/wp-content\/uploads\/sterne-zweieinhalb.jpg\" alt=\"\"><\/td><td><img loading=\"lazy\" decoding=\"async\" width=\"140\" height=\"27\" class=\"wp-image-24366\" style=\"width: 140px;\" src=\"https:\/\/www.vispronet.de\/blog\/wp-content\/uploads\/sterne-zwei.jpg\" alt=\"\"><\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"stand-arten\">4.2 Messestand Arten und ihre Eigenschaften<\/h3>\n\n\n\n<p>Jede Standposition hat ihren eigenen Charme und den ein oder anderen Vorteil. Um das Beste aus den dir gegebenen M\u00f6glichkeiten herausholen zu k\u00f6nnen, haben wir dir eine \u00dcbersicht all dieser Merkmale zusammengestellt. Somit kannst du jederzeit darauf zur\u00fcckgreifen und Optimierungen vornehmen.<\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><style>.kt-tabs-id23300_e90cf5-0c > .kt-tabs-content-wrap > .wp-block-kadence-tab{border-top:4px solid #f7fafc;border-right:4px solid #f7fafc;border-bottom:4px solid #f7fafc;border-left:4px solid #f7fafc;border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-right:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);padding-left:var(--global-kb-spacing-sm, 1.5rem);min-height:400px;background:rgb(255, 255, 255);}.wp-block-kadence-tabs .kt-tabs-id23300_e90cf5-0c > .kt-tabs-title-list li{margin-top:0px;margin-right:-4px;margin-bottom:10px;margin-left:0px;}.wp-block-kadence-tabs .kt-tabs-id23300_e90cf5-0c > .kt-tabs-title-list li .kt-tab-title, .wp-block-kadence-tabs .kt-tabs-id23300_e90cf5-0c > .kt-tabs-content-wrap > .kt-tabs-accordion-title .kt-tab-title{line-height:1.4em;font-weight:regular;font-style:normal;border-top-width:4px;border-right-width:0px;border-bottom-width:4px;border-left-width:4px;border-top-left-radius:10px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:10px;padding-top:12px;padding-right:8px;padding-bottom:12px;padding-left:20px;border-color:#f7fafc;color:var(--global-palette5, #444444);}.wp-block-kadence-tabs .kt-tabs-id23300_e90cf5-0c > .kt-tabs-content-wrap > .kt-tabs-accordion-title .kt-tab-title{margin-top:0px;margin-right:-4px;margin-bottom:10px;margin-left:0px;}.wp-block-kadence-tabs .kt-tabs-id23300_e90cf5-0c > .kt-tabs-title-list li .kt-tab-title:hover, .wp-block-kadence-tabs .kt-tabs-id23300_e90cf5-0c > .kt-tabs-content-wrap > .kt-tabs-accordion-title .kt-tab-title:hover{border-color:var(--global-palette8, #F7FAFC);color:var(--global-palette5, #444444);background:var(--global-palette8, #F7FAFC);}.wp-block-kadence-tabs .kt-tabs-id23300_e90cf5-0c > .kt-tabs-title-list li.kt-tab-title-active .kt-tab-title, .wp-block-kadence-tabs .kt-tabs-id23300_e90cf5-0c > .kt-tabs-content-wrap > .kt-tabs-accordion-title.kt-tab-title-active .kt-tab-title{border-color:var(--global-palette7, #eeeeee);color:var(--global-palette5, #444444);background:var(--global-palette9, #ffffff);}@media all and (min-width: 1025px){.wp-block-kadence-tabs .kt-tabs-id23300_e90cf5-0c{display:flex;}.wp-block-kadence-tabs .kt-tabs-id23300_e90cf5-0c > .kt-tabs-title-list{float:none;width:30%;}.wp-block-kadence-tabs .kt-tabs-id23300_e90cf5-0c > .kt-tabs-content-wrap{float:none;width:auto;-webkit-flex:1;flex:1;}}@media all and (max-width: 1024px){.kt-tabs-id23300_e90cf5-0c > .kt-tabs-content-wrap > .wp-block-kadence-tab{border-top:4px solid #f7fafc;border-right:4px solid #f7fafc;border-bottom:4px solid #f7fafc;border-left:4px solid #f7fafc;}}@media all and (min-width: 768px) and (max-width: 1024px){.wp-block-kadence-tabs .kt-tabs-id23300_e90cf5-0c{display:flex;}.wp-block-kadence-tabs .kt-tabs-id23300_e90cf5-0c > .kt-tabs-title-list{float:none;width:30%;}.wp-block-kadence-tabs .kt-tabs-id23300_e90cf5-0c > .kt-tabs-content-wrap{float:none;width:auto;-webkit-flex:1;flex:1;}}@media all and (max-width: 767px){.kt-tabs-id23300_e90cf5-0c > .kt-tabs-content-wrap > .wp-block-kadence-tab{border-top:4px solid #f7fafc;border-right:4px solid #f7fafc;border-bottom:4px solid #f7fafc;border-left:4px solid #f7fafc;}}<\/style>\n<div class=\"wp-block-kadence-tabs alignnone\"><div class=\"kt-tabs-wrap kt-tabs-id23300_e90cf5-0c kt-tabs-has-5-tabs kt-active-tab-1 kt-tabs-layout-vtabs kt-tabs-tablet-layout-inherit kt-tabs-mobile-layout-accordion kt-tab-alignment-left kt-create-accordion\"><ul class=\"kt-tabs-title-list\"><li id=\"tab-reihenstand\" class=\"kt-title-item kt-title-item-1 kt-tabs-svg-show-always kt-tabs-icon-side-right kt-tab-title-active\"><a href=\"#tab-reihenstand\" data-tab=\"1\" class=\"kt-tab-title kt-tab-title-1 \"><span class=\"kt-title-text\">Reihenstand<\/span><\/a><\/li><li id=\"tab-durchgangsstand\" class=\"kt-title-item kt-title-item-2 kt-tabs-svg-show-always kt-tabs-icon-side-right kt-tab-title-inactive\"><a href=\"#tab-durchgangsstand\" data-tab=\"2\" class=\"kt-tab-title kt-tab-title-2 \"><span class=\"kt-title-text\">Durchgangsstand<\/span><\/a><\/li><li id=\"tab-eckstand\" class=\"kt-title-item kt-title-item-3 kt-tabs-svg-show-always kt-tabs-icon-side-right kt-tab-title-inactive\"><a href=\"#tab-eckstand\" data-tab=\"3\" class=\"kt-tab-title kt-tab-title-3 \"><span class=\"kt-title-text\">Eckstand<\/span><\/a><\/li><li id=\"tab-kopfstand\" class=\"kt-title-item kt-title-item-4 kt-tabs-svg-show-always kt-tabs-icon-side-right kt-tab-title-inactive\"><a href=\"#tab-kopfstand\" data-tab=\"4\" class=\"kt-tab-title kt-tab-title-4 \"><span class=\"kt-title-text\">Kopfstand<\/span><\/a><\/li><li id=\"tab-inselstand\" class=\"kt-title-item kt-title-item-5 kt-tabs-svg-show-always kt-tabs-icon-side-right kt-tab-title-inactive\"><a href=\"#tab-inselstand\" data-tab=\"5\" class=\"kt-tab-title kt-tab-title-5 \"><span class=\"kt-title-text\">Inselstand<\/span><\/a><\/li><\/ul><div class=\"kt-tabs-content-wrap\">\n<div class=\"wp-block-kadence-tab kt-tab-inner-content kt-inner-tab-2 kt-inner-tab4c7682-20\"><div class=\"kt-tab-inner-content-inner\">\n<div class=\"wp-block-media-text is-stacked-on-mobile\"><figure class=\"wp-block-media-text__media\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/www.vispronet.de\/blog\/wp-content\/uploads\/durchgangsstand-1024x1024.jpg\" alt=\"Durchgangsstand\" class=\"wp-image-23424 size-full\" srcset=\"https:\/\/www.vispronet.de\/blog\/wp-content\/uploads\/durchgangsstand-1024x1024.jpg 1024w, https:\/\/www.vispronet.de\/blog\/wp-content\/uploads\/durchgangsstand-768x768.jpg 768w, https:\/\/www.vispronet.de\/blog\/wp-content\/uploads\/durchgangsstand-150x150.jpg 150w, https:\/\/www.vispronet.de\/blog\/wp-content\/uploads\/durchgangsstand-300x300.jpg 300w, https:\/\/www.vispronet.de\/blog\/wp-content\/uploads\/durchgangsstand-440x440.jpg 440w, https:\/\/www.vispronet.de\/blog\/wp-content\/uploads\/durchgangsstand-1500x1500.jpg 1500w, https:\/\/www.vispronet.de\/blog\/wp-content\/uploads\/durchgangsstand.jpg 1600w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure><div class=\"wp-block-media-text__content\"><style>.wp-block-kadence-iconlist.kt-svg-icon-list-items23300_c39e15-63:not(.this-stops-third-party-issues){margin-top:0px;margin-bottom:0px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items23300_c39e15-63 ul.kt-svg-icon-list:not(.this-prevents-issues):not(.this-stops-third-party-issues):not(.tijsloc){margin-top:0px;margin-right:0px;margin-bottom:var(--global-kb-spacing-sm, 1.5rem);margin-left:0px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items23300_c39e15-63 ul.kt-svg-icon-list{grid-row-gap:5px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items23300_c39e15-63 ul.kt-svg-icon-list .kt-svg-icon-list-item-wrap .kt-svg-icon-list-single{margin-right:10px;}.kt-svg-icon-list-items23300_c39e15-63 ul.kt-svg-icon-list .kt-svg-icon-list-level-0 .kt-svg-icon-list-single svg{font-size:20px;}<\/style>\n<div class=\"wp-block-kadence-iconlist kt-svg-icon-list-items kt-svg-icon-list-items23300_c39e15-63 kt-svg-icon-list-columns-1 alignnone\"><ul class=\"kt-svg-icon-list\"><style>.kt-svg-icon-list-item-23300_81661b-f5 .kt-svg-icon-list-single{color:rgb(121, 181, 28) !important;}.kt-svg-icon-list-item-23300_81661b-f5 .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-23300_81661b-f5\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_plusCircle kt-svg-icon-list-single\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><circle cx=\"12\" cy=\"12\" r=\"10\"\/><line x1=\"12\" y1=\"8\" x2=\"12\" y2=\"16\"\/><line x1=\"8\" y1=\"12\" x2=\"16\" y2=\"12\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">Durchgangsverkehr erzeugt hohe Sichtbarkeit<\/span><\/li>\n\n\n<style>.kt-svg-icon-list-item-23300_07eac9-b5 .kt-svg-icon-list-single{color:rgb(121, 181, 28) !important;}.kt-svg-icon-list-item-23300_07eac9-b5 .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-23300_07eac9-b5\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_plusCircle kt-svg-icon-list-single\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><circle cx=\"12\" cy=\"12\" r=\"10\"\/><line x1=\"12\" y1=\"8\" x2=\"12\" y2=\"16\"\/><line x1=\"8\" y1=\"12\" x2=\"16\" y2=\"12\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">2 angrenzende Laufwege<\/span><\/li>\n\n\n<style>.kt-svg-icon-list-item-23300_b9846e-1f .kt-svg-icon-list-single{color:rgb(121, 181, 28) !important;}.kt-svg-icon-list-item-23300_b9846e-1f .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-23300_b9846e-1f\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_plusCircle kt-svg-icon-list-single\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><circle cx=\"12\" cy=\"12\" r=\"10\"\/><line x1=\"12\" y1=\"8\" x2=\"12\" y2=\"16\"\/><line x1=\"8\" y1=\"12\" x2=\"16\" y2=\"12\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">2 W\u00e4nde f\u00fcr gro\u00dffl\u00e4chige Werbung verf\u00fcgbar<\/span><\/li>\n<\/ul><\/div>\n\n\n<style>.wp-block-kadence-iconlist.kt-svg-icon-list-items23300_b53b4b-85:not(.this-stops-third-party-issues){margin-top:0px;margin-bottom:0px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items23300_b53b4b-85 ul.kt-svg-icon-list:not(.this-prevents-issues):not(.this-stops-third-party-issues):not(.tijsloc){margin-top:0px;margin-right:0px;margin-bottom:var(--global-kb-spacing-sm, 1.5rem);margin-left:0px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items23300_b53b4b-85 ul.kt-svg-icon-list{grid-row-gap:5px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items23300_b53b4b-85 ul.kt-svg-icon-list .kt-svg-icon-list-item-wrap .kt-svg-icon-list-single{margin-right:10px;}.kt-svg-icon-list-items23300_b53b4b-85 ul.kt-svg-icon-list .kt-svg-icon-list-level-0 .kt-svg-icon-list-single svg{font-size:20px;}<\/style>\n<div class=\"wp-block-kadence-iconlist kt-svg-icon-list-items kt-svg-icon-list-items23300_b53b4b-85 kt-svg-icon-list-columns-1 alignnone\"><ul class=\"kt-svg-icon-list\"><style>.kt-svg-icon-list-item-23300_d5af17-3c .kt-svg-icon-list-single{color:rgb(207, 46, 46) !important;}.kt-svg-icon-list-item-23300_d5af17-3c .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-23300_d5af17-3c\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_minusCircle kt-svg-icon-list-single\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><circle cx=\"12\" cy=\"12\" r=\"10\"\/><line x1=\"8\" y1=\"12\" x2=\"16\" y2=\"12\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">geringe Verf\u00fcgbarkeit<\/span><\/li>\n\n\n<style>.kt-svg-icon-list-item-23300_e39508-0b .kt-svg-icon-list-single{color:rgb(207, 46, 46) !important;}.kt-svg-icon-list-item-23300_e39508-0b .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-23300_e39508-0b\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_minusCircle kt-svg-icon-list-single\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><circle cx=\"12\" cy=\"12\" r=\"10\"\/><line x1=\"8\" y1=\"12\" x2=\"16\" y2=\"12\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">erfordert spezielles Messe-Konzept<\/span><\/li>\n<\/ul><\/div>\n<\/div><\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-kadence-tab kt-tab-inner-content kt-inner-tab-1 kt-inner-tabca4ca3-77\"><div class=\"kt-tab-inner-content-inner\">\n<div class=\"wp-block-media-text is-stacked-on-mobile\"><figure class=\"wp-block-media-text__media\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/www.vispronet.de\/blog\/wp-content\/uploads\/reihenstand-1024x1024.jpg\" alt=\"Reihenstand\" class=\"wp-image-23358 size-full\" srcset=\"https:\/\/www.vispronet.de\/blog\/wp-content\/uploads\/reihenstand-1024x1024.jpg 1024w, https:\/\/www.vispronet.de\/blog\/wp-content\/uploads\/reihenstand-768x768.jpg 768w, https:\/\/www.vispronet.de\/blog\/wp-content\/uploads\/reihenstand-150x150.jpg 150w, https:\/\/www.vispronet.de\/blog\/wp-content\/uploads\/reihenstand-300x300.jpg 300w, https:\/\/www.vispronet.de\/blog\/wp-content\/uploads\/reihenstand-440x440.jpg 440w, https:\/\/www.vispronet.de\/blog\/wp-content\/uploads\/reihenstand-1500x1500.jpg 1500w, https:\/\/www.vispronet.de\/blog\/wp-content\/uploads\/reihenstand.jpg 1600w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure><div class=\"wp-block-media-text__content\"><style>.wp-block-kadence-iconlist.kt-svg-icon-list-items23300_eef6dc-d8:not(.this-stops-third-party-issues){margin-top:0px;margin-bottom:0px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items23300_eef6dc-d8 ul.kt-svg-icon-list:not(.this-prevents-issues):not(.this-stops-third-party-issues):not(.tijsloc){margin-top:0px;margin-right:0px;margin-bottom:var(--global-kb-spacing-sm, 1.5rem);margin-left:0px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items23300_eef6dc-d8 ul.kt-svg-icon-list{grid-row-gap:5px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items23300_eef6dc-d8 ul.kt-svg-icon-list .kt-svg-icon-list-item-wrap .kt-svg-icon-list-single{margin-right:10px;}.kt-svg-icon-list-items23300_eef6dc-d8 ul.kt-svg-icon-list .kt-svg-icon-list-level-0 .kt-svg-icon-list-single svg{font-size:20px;}<\/style>\n<div class=\"wp-block-kadence-iconlist kt-svg-icon-list-items kt-svg-icon-list-items23300_eef6dc-d8 kt-svg-icon-list-columns-1 alignnone\"><ul class=\"kt-svg-icon-list\"><style>.kt-svg-icon-list-item-23300_0100f5-4f .kt-svg-icon-list-single{color:rgb(121, 181, 28) !important;}.kt-svg-icon-list-item-23300_0100f5-4f .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-23300_0100f5-4f\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_plusCircle kt-svg-icon-list-single\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><circle cx=\"12\" cy=\"12\" r=\"10\"\/><line x1=\"12\" y1=\"8\" x2=\"12\" y2=\"16\"\/><line x1=\"8\" y1=\"12\" x2=\"16\" y2=\"12\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">preiswerter Standard-Stand<\/span><\/li>\n\n\n<style>.kt-svg-icon-list-item-23300_ffe170-ad .kt-svg-icon-list-single{color:rgb(121, 181, 28) !important;}.kt-svg-icon-list-item-23300_ffe170-ad .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-23300_ffe170-ad\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_plusCircle kt-svg-icon-list-single\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><circle cx=\"12\" cy=\"12\" r=\"10\"\/><line x1=\"12\" y1=\"8\" x2=\"12\" y2=\"16\"\/><line x1=\"8\" y1=\"12\" x2=\"16\" y2=\"12\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">hohe Verf\u00fcgbarkeit<\/span><\/li>\n\n\n<style>.kt-svg-icon-list-item-23300_9bb063-9b .kt-svg-icon-list-single{color:rgb(121, 181, 28) !important;}.kt-svg-icon-list-item-23300_9bb063-9b .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-23300_9bb063-9b\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_plusCircle kt-svg-icon-list-single\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><circle cx=\"12\" cy=\"12\" r=\"10\"\/><line x1=\"12\" y1=\"8\" x2=\"12\" y2=\"16\"\/><line x1=\"8\" y1=\"12\" x2=\"16\" y2=\"12\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">3 W\u00e4nde zur gro\u00dffl\u00e4chigen Gestaltung<\/span><\/li>\n<\/ul><\/div>\n\n\n<style>.wp-block-kadence-iconlist.kt-svg-icon-list-items23300_f44b12-b0:not(.this-stops-third-party-issues){margin-top:0px;margin-bottom:0px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items23300_f44b12-b0 ul.kt-svg-icon-list:not(.this-prevents-issues):not(.this-stops-third-party-issues):not(.tijsloc){margin-top:0px;margin-right:0px;margin-bottom:var(--global-kb-spacing-sm, 1.5rem);margin-left:0px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items23300_f44b12-b0 ul.kt-svg-icon-list{grid-row-gap:5px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items23300_f44b12-b0 ul.kt-svg-icon-list .kt-svg-icon-list-item-wrap .kt-svg-icon-list-single{margin-right:10px;}.kt-svg-icon-list-items23300_f44b12-b0 ul.kt-svg-icon-list .kt-svg-icon-list-level-0 .kt-svg-icon-list-single svg{font-size:20px;}<\/style>\n<div class=\"wp-block-kadence-iconlist kt-svg-icon-list-items kt-svg-icon-list-items23300_f44b12-b0 kt-svg-icon-list-columns-1 alignnone\"><ul class=\"kt-svg-icon-list\"><style>.kt-svg-icon-list-item-23300_7b1c88-08 .kt-svg-icon-list-single{color:rgb(207, 46, 46) !important;}.kt-svg-icon-list-item-23300_7b1c88-08 .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-23300_7b1c88-08\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_minusCircle kt-svg-icon-list-single\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><circle cx=\"12\" cy=\"12\" r=\"10\"\/><line x1=\"8\" y1=\"12\" x2=\"16\" y2=\"12\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">hoher Wettbewerb (erfordert ein interessantes Konzept)<\/span><\/li>\n\n\n<style>.kt-svg-icon-list-item-23300_81ba96-51 .kt-svg-icon-list-single{color:rgb(207, 46, 46) !important;}.kt-svg-icon-list-item-23300_81ba96-51 .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-23300_81ba96-51\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_minusCircle kt-svg-icon-list-single\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><circle cx=\"12\" cy=\"12\" r=\"10\"\/><line x1=\"8\" y1=\"12\" x2=\"16\" y2=\"12\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">nur 1 angrenzender Laufweg<\/span><\/li>\n<\/ul><\/div>\n<\/div><\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-kadence-tab kt-tab-inner-content kt-inner-tab-3 kt-inner-tab8183be-99\"><div class=\"kt-tab-inner-content-inner\">\n<div class=\"wp-block-media-text is-stacked-on-mobile\"><figure class=\"wp-block-media-text__media\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/www.vispronet.de\/blog\/wp-content\/uploads\/eckstand-1024x1024.jpg\" alt=\"Eckstand\" class=\"wp-image-23430 size-full\" srcset=\"https:\/\/www.vispronet.de\/blog\/wp-content\/uploads\/eckstand-1024x1024.jpg 1024w, https:\/\/www.vispronet.de\/blog\/wp-content\/uploads\/eckstand-768x768.jpg 768w, https:\/\/www.vispronet.de\/blog\/wp-content\/uploads\/eckstand-150x150.jpg 150w, https:\/\/www.vispronet.de\/blog\/wp-content\/uploads\/eckstand-300x300.jpg 300w, https:\/\/www.vispronet.de\/blog\/wp-content\/uploads\/eckstand-440x440.jpg 440w, https:\/\/www.vispronet.de\/blog\/wp-content\/uploads\/eckstand-1500x1500.jpg 1500w, https:\/\/www.vispronet.de\/blog\/wp-content\/uploads\/eckstand.jpg 1600w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure><div class=\"wp-block-media-text__content\"><style>.wp-block-kadence-iconlist.kt-svg-icon-list-items23300_a6b510-1b:not(.this-stops-third-party-issues){margin-top:0px;margin-bottom:0px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items23300_a6b510-1b ul.kt-svg-icon-list:not(.this-prevents-issues):not(.this-stops-third-party-issues):not(.tijsloc){margin-top:0px;margin-right:0px;margin-bottom:var(--global-kb-spacing-sm, 1.5rem);margin-left:0px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items23300_a6b510-1b ul.kt-svg-icon-list{grid-row-gap:5px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items23300_a6b510-1b ul.kt-svg-icon-list .kt-svg-icon-list-item-wrap .kt-svg-icon-list-single{margin-right:10px;}.kt-svg-icon-list-items23300_a6b510-1b ul.kt-svg-icon-list .kt-svg-icon-list-level-0 .kt-svg-icon-list-single svg{font-size:20px;}<\/style>\n<div class=\"wp-block-kadence-iconlist kt-svg-icon-list-items kt-svg-icon-list-items23300_a6b510-1b kt-svg-icon-list-columns-1 alignnone\"><ul class=\"kt-svg-icon-list\"><style>.kt-svg-icon-list-item-23300_952046-72 .kt-svg-icon-list-single{color:rgb(121, 181, 28) !important;}.kt-svg-icon-list-item-23300_952046-72 .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-23300_952046-72\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_plusCircle kt-svg-icon-list-single\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><circle cx=\"12\" cy=\"12\" r=\"10\"\/><line x1=\"12\" y1=\"8\" x2=\"12\" y2=\"16\"\/><line x1=\"8\" y1=\"12\" x2=\"16\" y2=\"12\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">flexible Gestaltungsm\u00f6glichkeiten<\/span><\/li>\n\n\n<style>.kt-svg-icon-list-item-23300_b90755-6c .kt-svg-icon-list-single{color:rgb(121, 181, 28) !important;}.kt-svg-icon-list-item-23300_b90755-6c .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-23300_b90755-6c\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_plusCircle kt-svg-icon-list-single\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><circle cx=\"12\" cy=\"12\" r=\"10\"\/><line x1=\"12\" y1=\"8\" x2=\"12\" y2=\"16\"\/><line x1=\"8\" y1=\"12\" x2=\"16\" y2=\"12\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">2 angrenzende Laufwege<\/span><\/li>\n\n\n<style>.kt-svg-icon-list-item-23300_03d07e-46 .kt-svg-icon-list-single{color:rgb(121, 181, 28) !important;}.kt-svg-icon-list-item-23300_03d07e-46 .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-23300_03d07e-46\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_plusCircle kt-svg-icon-list-single\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><circle cx=\"12\" cy=\"12\" r=\"10\"\/><line x1=\"12\" y1=\"8\" x2=\"12\" y2=\"16\"\/><line x1=\"8\" y1=\"12\" x2=\"16\" y2=\"12\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">hohes Besucheraufkommen<\/span><\/li>\n<\/ul><\/div>\n\n\n<style>.wp-block-kadence-iconlist.kt-svg-icon-list-items23300_b51ed0-b9:not(.this-stops-third-party-issues){margin-top:0px;margin-bottom:0px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items23300_b51ed0-b9 ul.kt-svg-icon-list:not(.this-prevents-issues):not(.this-stops-third-party-issues):not(.tijsloc){margin-top:0px;margin-right:0px;margin-bottom:var(--global-kb-spacing-sm, 1.5rem);margin-left:0px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items23300_b51ed0-b9 ul.kt-svg-icon-list{grid-row-gap:5px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items23300_b51ed0-b9 ul.kt-svg-icon-list .kt-svg-icon-list-item-wrap .kt-svg-icon-list-single{margin-right:10px;}.kt-svg-icon-list-items23300_b51ed0-b9 ul.kt-svg-icon-list .kt-svg-icon-list-level-0 .kt-svg-icon-list-single svg{font-size:20px;}<\/style>\n<div class=\"wp-block-kadence-iconlist kt-svg-icon-list-items kt-svg-icon-list-items23300_b51ed0-b9 kt-svg-icon-list-columns-1 alignnone\"><ul class=\"kt-svg-icon-list\"><style>.kt-svg-icon-list-item-23300_500336-d1 .kt-svg-icon-list-single{color:rgb(207, 46, 46) !important;}.kt-svg-icon-list-item-23300_500336-d1 .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-23300_500336-d1\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_minusCircle kt-svg-icon-list-single\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><circle cx=\"12\" cy=\"12\" r=\"10\"\/><line x1=\"8\" y1=\"12\" x2=\"16\" y2=\"12\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">geringe Verf\u00fcgbarkeit<\/span><\/li>\n\n\n<style>.kt-svg-icon-list-item-23300_1a2398-6e .kt-svg-icon-list-single{color:rgb(207, 46, 46) !important;}.kt-svg-icon-list-item-23300_1a2398-6e .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-23300_1a2398-6e\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_minusCircle kt-svg-icon-list-single\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><circle cx=\"12\" cy=\"12\" r=\"10\"\/><line x1=\"8\" y1=\"12\" x2=\"16\" y2=\"12\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">teurer als Reihenstand<\/span><\/li>\n<\/ul><\/div>\n<\/div><\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-kadence-tab kt-tab-inner-content kt-inner-tab-4 kt-inner-tabcb54d1-38\"><div class=\"kt-tab-inner-content-inner\">\n<div class=\"wp-block-media-text is-stacked-on-mobile\"><figure class=\"wp-block-media-text__media\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/www.vispronet.de\/blog\/wp-content\/uploads\/kopfstand-1024x1024.jpg\" alt=\"Kopfstand\" class=\"wp-image-23440 size-full\" srcset=\"https:\/\/www.vispronet.de\/blog\/wp-content\/uploads\/kopfstand-1024x1024.jpg 1024w, https:\/\/www.vispronet.de\/blog\/wp-content\/uploads\/kopfstand-768x768.jpg 768w, https:\/\/www.vispronet.de\/blog\/wp-content\/uploads\/kopfstand-150x150.jpg 150w, https:\/\/www.vispronet.de\/blog\/wp-content\/uploads\/kopfstand-300x300.jpg 300w, https:\/\/www.vispronet.de\/blog\/wp-content\/uploads\/kopfstand-440x440.jpg 440w, https:\/\/www.vispronet.de\/blog\/wp-content\/uploads\/kopfstand-1500x1500.jpg 1500w, https:\/\/www.vispronet.de\/blog\/wp-content\/uploads\/kopfstand.jpg 1600w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure><div class=\"wp-block-media-text__content\"><style>.wp-block-kadence-iconlist.kt-svg-icon-list-items23300_2961f5-04:not(.this-stops-third-party-issues){margin-top:0px;margin-bottom:0px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items23300_2961f5-04 ul.kt-svg-icon-list:not(.this-prevents-issues):not(.this-stops-third-party-issues):not(.tijsloc){margin-top:0px;margin-right:0px;margin-bottom:var(--global-kb-spacing-sm, 1.5rem);margin-left:0px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items23300_2961f5-04 ul.kt-svg-icon-list{grid-row-gap:5px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items23300_2961f5-04 ul.kt-svg-icon-list .kt-svg-icon-list-item-wrap .kt-svg-icon-list-single{margin-right:10px;}.kt-svg-icon-list-items23300_2961f5-04 ul.kt-svg-icon-list .kt-svg-icon-list-level-0 .kt-svg-icon-list-single svg{font-size:20px;}<\/style>\n<div class=\"wp-block-kadence-iconlist kt-svg-icon-list-items kt-svg-icon-list-items23300_2961f5-04 kt-svg-icon-list-columns-1 alignnone\"><ul class=\"kt-svg-icon-list\"><style>.kt-svg-icon-list-item-23300_4a0aae-3c .kt-svg-icon-list-single{color:rgb(121, 181, 28) !important;}.kt-svg-icon-list-item-23300_4a0aae-3c .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-23300_4a0aae-3c\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_plusCircle kt-svg-icon-list-single\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><circle cx=\"12\" cy=\"12\" r=\"10\"\/><line x1=\"12\" y1=\"8\" x2=\"12\" y2=\"16\"\/><line x1=\"8\" y1=\"12\" x2=\"16\" y2=\"12\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">g\u00fcnstig f\u00fcr Neukundengewinnung<\/span><\/li>\n\n\n<style>.kt-svg-icon-list-item-23300_d760d7-25 .kt-svg-icon-list-single{color:rgb(121, 181, 28) !important;}.kt-svg-icon-list-item-23300_d760d7-25 .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-23300_d760d7-25\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_plusCircle kt-svg-icon-list-single\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><circle cx=\"12\" cy=\"12\" r=\"10\"\/><line x1=\"12\" y1=\"8\" x2=\"12\" y2=\"16\"\/><line x1=\"8\" y1=\"12\" x2=\"16\" y2=\"12\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">3 angrenzende Laufwege<\/span><\/li>\n\n\n<style>.kt-svg-icon-list-item-23300_7b5f86-29 .kt-svg-icon-list-single{color:rgb(121, 181, 28) !important;}.kt-svg-icon-list-item-23300_7b5f86-29 .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-23300_7b5f86-29\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_plusCircle kt-svg-icon-list-single\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><circle cx=\"12\" cy=\"12\" r=\"10\"\/><line x1=\"12\" y1=\"8\" x2=\"12\" y2=\"16\"\/><line x1=\"8\" y1=\"12\" x2=\"16\" y2=\"12\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">hohes Besucheraufkommen<\/span><\/li>\n<\/ul><\/div>\n\n\n<style>.wp-block-kadence-iconlist.kt-svg-icon-list-items23300_94a518-5d:not(.this-stops-third-party-issues){margin-top:0px;margin-bottom:0px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items23300_94a518-5d ul.kt-svg-icon-list:not(.this-prevents-issues):not(.this-stops-third-party-issues):not(.tijsloc){margin-top:0px;margin-right:0px;margin-bottom:var(--global-kb-spacing-sm, 1.5rem);margin-left:0px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items23300_94a518-5d ul.kt-svg-icon-list{grid-row-gap:5px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items23300_94a518-5d ul.kt-svg-icon-list .kt-svg-icon-list-item-wrap .kt-svg-icon-list-single{margin-right:10px;}.kt-svg-icon-list-items23300_94a518-5d ul.kt-svg-icon-list .kt-svg-icon-list-level-0 .kt-svg-icon-list-single svg{font-size:20px;}<\/style>\n<div class=\"wp-block-kadence-iconlist kt-svg-icon-list-items kt-svg-icon-list-items23300_94a518-5d kt-svg-icon-list-columns-1 alignnone\"><ul class=\"kt-svg-icon-list\"><style>.kt-svg-icon-list-item-23300_7c0be2-e0 .kt-svg-icon-list-single{color:rgb(207, 46, 46) !important;}.kt-svg-icon-list-item-23300_7c0be2-e0 .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-23300_7c0be2-e0\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_minusCircle kt-svg-icon-list-single\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><circle cx=\"12\" cy=\"12\" r=\"10\"\/><line x1=\"8\" y1=\"12\" x2=\"16\" y2=\"12\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">begrenzte Verf\u00fcgbarkeit<\/span><\/li>\n\n\n<style>.kt-svg-icon-list-item-23300_1c3209-14 .kt-svg-icon-list-single{color:rgb(207, 46, 46) !important;}.kt-svg-icon-list-item-23300_1c3209-14 .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-23300_1c3209-14\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_minusCircle kt-svg-icon-list-single\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><circle cx=\"12\" cy=\"12\" r=\"10\"\/><line x1=\"8\" y1=\"12\" x2=\"16\" y2=\"12\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">nur 1 Wand f\u00fcr gro\u00dffl\u00e4chige Pr\u00e4sentationen<\/span><\/li>\n<\/ul><\/div>\n<\/div><\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-kadence-tab kt-tab-inner-content kt-inner-tab-5 kt-inner-tab933240-0b\"><div class=\"kt-tab-inner-content-inner\">\n<div class=\"wp-block-media-text is-stacked-on-mobile\"><figure class=\"wp-block-media-text__media\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/www.vispronet.de\/blog\/wp-content\/uploads\/inselstand-1024x1024.jpg\" alt=\"Inselstand\" class=\"wp-image-23444 size-full\" srcset=\"https:\/\/www.vispronet.de\/blog\/wp-content\/uploads\/inselstand-1024x1024.jpg 1024w, https:\/\/www.vispronet.de\/blog\/wp-content\/uploads\/inselstand-768x768.jpg 768w, https:\/\/www.vispronet.de\/blog\/wp-content\/uploads\/inselstand-150x150.jpg 150w, https:\/\/www.vispronet.de\/blog\/wp-content\/uploads\/inselstand-300x300.jpg 300w, https:\/\/www.vispronet.de\/blog\/wp-content\/uploads\/inselstand-440x440.jpg 440w, https:\/\/www.vispronet.de\/blog\/wp-content\/uploads\/inselstand-1500x1500.jpg 1500w, https:\/\/www.vispronet.de\/blog\/wp-content\/uploads\/inselstand.jpg 1600w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure><div class=\"wp-block-media-text__content\"><style>.wp-block-kadence-iconlist.kt-svg-icon-list-items23300_4631b1-1d:not(.this-stops-third-party-issues){margin-top:0px;margin-bottom:0px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items23300_4631b1-1d ul.kt-svg-icon-list:not(.this-prevents-issues):not(.this-stops-third-party-issues):not(.tijsloc){margin-top:0px;margin-right:0px;margin-bottom:var(--global-kb-spacing-sm, 1.5rem);margin-left:0px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items23300_4631b1-1d ul.kt-svg-icon-list{grid-row-gap:5px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items23300_4631b1-1d ul.kt-svg-icon-list .kt-svg-icon-list-item-wrap .kt-svg-icon-list-single{margin-right:10px;}.kt-svg-icon-list-items23300_4631b1-1d ul.kt-svg-icon-list .kt-svg-icon-list-level-0 .kt-svg-icon-list-single svg{font-size:20px;}<\/style>\n<div class=\"wp-block-kadence-iconlist kt-svg-icon-list-items kt-svg-icon-list-items23300_4631b1-1d kt-svg-icon-list-columns-1 alignnone\"><ul class=\"kt-svg-icon-list\"><style>.kt-svg-icon-list-item-23300_ced4d5-57 .kt-svg-icon-list-single{color:rgb(121, 181, 28) !important;}.kt-svg-icon-list-item-23300_ced4d5-57 .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-23300_ced4d5-57\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_plusCircle kt-svg-icon-list-single\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><circle cx=\"12\" cy=\"12\" r=\"10\"\/><line x1=\"12\" y1=\"8\" x2=\"12\" y2=\"16\"\/><line x1=\"8\" y1=\"12\" x2=\"16\" y2=\"12\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">von allen 4 Seiten gut zug\u00e4nglich<\/span><\/li>\n\n\n<style>.kt-svg-icon-list-item-23300_ffdd5b-ce .kt-svg-icon-list-single{color:rgb(121, 181, 28) !important;}.kt-svg-icon-list-item-23300_ffdd5b-ce .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-23300_ffdd5b-ce\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_plusCircle kt-svg-icon-list-single\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><circle cx=\"12\" cy=\"12\" r=\"10\"\/><line x1=\"12\" y1=\"8\" x2=\"12\" y2=\"16\"\/><line x1=\"8\" y1=\"12\" x2=\"16\" y2=\"12\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">aufmerksamkeitsstark<\/span><\/li>\n\n\n<style>.kt-svg-icon-list-item-23300_dc93f9-ac .kt-svg-icon-list-single{color:rgb(121, 181, 28) !important;}.kt-svg-icon-list-item-23300_dc93f9-ac .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-23300_dc93f9-ac\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_plusCircle kt-svg-icon-list-single\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><circle cx=\"12\" cy=\"12\" r=\"10\"\/><line x1=\"12\" y1=\"8\" x2=\"12\" y2=\"16\"\/><line x1=\"8\" y1=\"12\" x2=\"16\" y2=\"12\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">flexible Gestaltung durch zus\u00e4tzliches Equipment m\u00f6glich<\/span><\/li>\n<\/ul><\/div>\n\n\n<style>.wp-block-kadence-iconlist.kt-svg-icon-list-items23300_05f436-da:not(.this-stops-third-party-issues){margin-top:0px;margin-bottom:0px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items23300_05f436-da ul.kt-svg-icon-list:not(.this-prevents-issues):not(.this-stops-third-party-issues):not(.tijsloc){margin-top:0px;margin-right:0px;margin-bottom:var(--global-kb-spacing-sm, 1.5rem);margin-left:0px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items23300_05f436-da ul.kt-svg-icon-list{grid-row-gap:5px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items23300_05f436-da ul.kt-svg-icon-list .kt-svg-icon-list-item-wrap .kt-svg-icon-list-single{margin-right:10px;}.kt-svg-icon-list-items23300_05f436-da ul.kt-svg-icon-list .kt-svg-icon-list-level-0 .kt-svg-icon-list-single svg{font-size:20px;}<\/style>\n<div class=\"wp-block-kadence-iconlist kt-svg-icon-list-items kt-svg-icon-list-items23300_05f436-da kt-svg-icon-list-columns-1 alignnone\"><ul class=\"kt-svg-icon-list\"><style>.kt-svg-icon-list-item-23300_ed3196-9b .kt-svg-icon-list-single{color:rgb(207, 46, 46) !important;}.kt-svg-icon-list-item-23300_ed3196-9b .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-23300_ed3196-9b\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_minusCircle kt-svg-icon-list-single\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><circle cx=\"12\" cy=\"12\" r=\"10\"\/><line x1=\"8\" y1=\"12\" x2=\"16\" y2=\"12\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">sehr begrenzte Verf\u00fcgbarkeit<\/span><\/li>\n\n\n<style>.kt-svg-icon-list-item-23300_8b03a1-63 .kt-svg-icon-list-single{color:rgb(207, 46, 46) !important;}.kt-svg-icon-list-item-23300_8b03a1-63 .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-23300_8b03a1-63\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_minusCircle kt-svg-icon-list-single\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><circle cx=\"12\" cy=\"12\" r=\"10\"\/><line x1=\"8\" y1=\"12\" x2=\"16\" y2=\"12\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">keine Wandfl\u00e4che als Pr\u00e4sentationsm\u00f6glichkeit<\/span><\/li>\n<\/ul><\/div>\n<\/div><\/div>\n<\/div><\/div>\n<\/div><\/div><\/div>\n<\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"kombinationen\">5. Produkt-Kombinationen: Hole das Beste aus deiner Messestand Idee heraus<\/h2>\n\n\n\n<p>Besucher k\u00f6nnen schnell von Eindr\u00fccken erdr\u00fcckt, \u00fcberfordert und \u00fcberreizt werden. Es kann allerdings ebenso schnell ein Gef\u00fchl der Leere entstehen. Ein zu gro\u00dfer Stand kann im gleichen Ausma\u00df negative Auswirkungen mit sich bringen, wie zu volle, kleine St\u00e4nde. Die Art und Gr\u00f6\u00dfe der gew\u00fcnschten Pr\u00e4sentationsfl\u00e4che sollte deshalb gut durchdacht werden.<\/p>\n\n\n\n<p class=\"has-sehr-helles-grau-background-color has-background\">Bei der optischen Gestaltung und der Auswahl der Messeprodukte gilt: <strong>Weniger ist manchmal mehr!<\/strong> <\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Ideen zur n\u00e4chsten Messe \u2013 Welche Fakten machen einen ansprechenden Stand aus?<\/h3>\n\n\n\n<div class=\"wp-block-media-text has-media-on-the-right is-stacked-on-mobile\"><div class=\"wp-block-media-text__content\">\n<p><a href=\"\/werbetechnik\/deckenhaenger\/\">Deckenh\u00e4nger<\/a> erzeugen schon von weiter Entfernung Aufmerksamkeit. Gleichzeitig nehmen sie keine wertvolle Pr\u00e4sentationsfl\u00e4che weg, die du stattdessen nutzten kannst, um mit <a href=\"\/fahnen-masten\/beachflag-bowflag\/\">Beachflags<\/a> oder <a href=\"\/werbetechnik\/roll-up-display-systeme\/roll-up\/\">Roll Ups<\/a> Interesse bei Besuchern zu wecken.<\/p>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Zus\u00e4tzlich erm\u00f6glichen <a href=\"\/werbetechnik\/messewand\/\">Messew\u00e4nde<\/a> oder <a href=\"\/werbetechnik\/textilspannrahmen\/\">Textilspannrahmen<\/a>, je nach Anzahl der Wandfl\u00e4chen, die wichtigsten Informationen in anschaulicher Gr\u00f6\u00dfe auf einen Blick darzustellen.<\/p>\n<\/div><figure class=\"wp-block-media-text__media\"><a href=\"https:\/\/www.vispronet.de\/blog\/wp-content\/uploads\/messestand-flexible-reihenstand.jpg\" data-rel=\"lightbox-image-3\" data-magnific_type=\"image\" data-rl_title=\"\" data-rl_caption=\"\" title=\"\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/www.vispronet.de\/blog\/wp-content\/uploads\/messestand-flexible-reihenstand-1024x576.jpg\" alt=\"Messestand Idee Reihenstand: Messewand und Messetheke, Bowflag, Roll Up, Stehtisch, Deckenh\u00e4nger\" class=\"wp-image-23738 size-full\" srcset=\"https:\/\/www.vispronet.de\/blog\/wp-content\/uploads\/messestand-flexible-reihenstand-1024x576.jpg 1024w, https:\/\/www.vispronet.de\/blog\/wp-content\/uploads\/messestand-flexible-reihenstand-768x432.jpg 768w, https:\/\/www.vispronet.de\/blog\/wp-content\/uploads\/messestand-flexible-reihenstand-288x162.jpg 288w, https:\/\/www.vispronet.de\/blog\/wp-content\/uploads\/messestand-flexible-reihenstand-300x169.jpg 300w, https:\/\/www.vispronet.de\/blog\/wp-content\/uploads\/messestand-flexible-reihenstand-440x248.jpg 440w, https:\/\/www.vispronet.de\/blog\/wp-content\/uploads\/messestand-flexible-reihenstand-1500x844.jpg 1500w, https:\/\/www.vispronet.de\/blog\/wp-content\/uploads\/messestand-flexible-reihenstand.jpg 1600w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure><\/div>\n\n\n\n<div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-media-text is-stacked-on-mobile\"><figure class=\"wp-block-media-text__media\"><a href=\"https:\/\/www.vispronet.de\/blog\/wp-content\/uploads\/messestand-air-inselstand-scaled.jpg\" data-rel=\"lightbox-image-4\" data-magnific_type=\"image\" data-rl_title=\"\" data-rl_caption=\"\" title=\"\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/www.vispronet.de\/blog\/wp-content\/uploads\/messestand-air-inselstand-1024x576.jpg\" alt=\"Messestand Idee mit aufblasbaren M\u00f6beln\" class=\"wp-image-23896 size-full\" srcset=\"https:\/\/www.vispronet.de\/blog\/wp-content\/uploads\/messestand-air-inselstand-1024x576.jpg 1024w, https:\/\/www.vispronet.de\/blog\/wp-content\/uploads\/messestand-air-inselstand-768x432.jpg 768w, https:\/\/www.vispronet.de\/blog\/wp-content\/uploads\/messestand-air-inselstand-288x162.jpg 288w, https:\/\/www.vispronet.de\/blog\/wp-content\/uploads\/messestand-air-inselstand-300x169.jpg 300w, https:\/\/www.vispronet.de\/blog\/wp-content\/uploads\/messestand-air-inselstand-440x248.jpg 440w, https:\/\/www.vispronet.de\/blog\/wp-content\/uploads\/messestand-air-inselstand-1500x844.jpg 1500w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure><div class=\"wp-block-media-text__content\">\n<p>Damit Gespr\u00e4che mit potenziellen Kunden oder Gesch\u00e4ftspartnern in angenehmer Atmosph\u00e4re stattfinden k\u00f6nnen, sollten am Stand Tische oder Sitzgelegenheiten zur Verf\u00fcgung stehen. Je nach Ambiente, eignen sich daf\u00fcr <a href=\"\/eventausstattung-freizeit\/sitzelemente\/bierzeltgarnituren-bedruckt\/bierzeltgarnitur-bedruckt-tisch-bedruckt-banke-bedruckt\/\">Bierb\u00e4nke<\/a>, <a href=\"\/eventausstattung-freizeit\/tischdecken-hussen\/hussen-fur-stehtische\/\">Stehtische<\/a> oder auch <a href=\"\/eventausstattung-freizeit\/sitzelemente\/\">Sitzelemente<\/a> gut.<\/p>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Bereits bestehende Sitzgarnituren k\u00f6nnen leicht mit passend bedruckten <a href=\"\/eventausstattung-freizeit\/tischdecken-hussen\/\">Tischdecken<\/a> oder <a href=\"\/eventausstattung-freizeit\/sitzelemente\/sitzkissen\/\">Sitzkissen<\/a> stiltechnisch angepasst werden.<\/p>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-columns are-vertically-aligned-center has-infobox-bg-background-color has-background is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:10%\"><style>.kt-svg-icons23300_68c7dc-e3 .kt-svg-item-0 .kb-svg-icon-wrap{color:var(--global-palette4, #2D3748);font-size:50px;}.wp-block-kadence-icon.kt-svg-icons23300_68c7dc-e3{justify-content:center;}<\/style>\n<div class=\"wp-block-kadence-icon kt-svg-icons kt-svg-icons23300_68c7dc-e3 alignnone\"><style>.kt-svg-item-23300_dc5d33-8b .kb-svg-icon-wrap, .kt-svg-style-stacked.kt-svg-item-23300_dc5d33-8b .kb-svg-icon-wrap{color:rgb(0, 98, 161);font-size:50px;}<\/style>\n<div class=\"wp-block-kadence-single-icon kt-svg-style-default kt-svg-icon-wrap kt-svg-item-23300_dc5d33-8b\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fas_info-circle\"><svg viewBox=\"0 0 512 512\"  fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M256 8C119.043 8 8 119.083 8 256c0 136.997 111.043 248 248 248s248-111.003 248-248C504 119.083 392.957 8 256 8zm0 110c23.196 0 42 18.804 42 42s-18.804 42-42 42-42-18.804-42-42 18.804-42 42-42zm56 254c0 6.627-5.373 12-12 12h-88c-6.627 0-12-5.373-12-12v-24c0-6.627 5.373-12 12-12h12v-64h-12c-6.627 0-12-5.373-12-12v-24c0-6.627 5.373-12 12-12h64c6.627 0 12 5.373 12 12v100h12c6.627 0 12 5.373 12 12v24z\"\/><\/svg><\/span><\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:90%\">\n<p class=\"has-text-align-left\">Unser erfahrenes Expertenteam empfiehlt, die Produktanzahl \u00fcberschaubar zu halten: Qualit\u00e4t vor Quantit\u00e4t! Produkte, welche besondere Aufmerksamkeit erzeugen und dein Unternehmen hervorheben, d\u00fcrfen auf der n\u00e4chsten Veranstaltung nicht fehlen.<\/p>\n<\/div>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading\">Digitale Pr\u00e4sentationstechniken: Interaktive M\u00f6glichkeiten als Messestand Idee<\/h3>\n\n\n\n<p>Die Digitalisierung schreitet immer weiter voran und ist inzwischen fast unumg\u00e4nglich. Touchscreens oder simple Monitore erzeugen eine gute Gelegenheit, deinen Orientierungs- und Pr\u00e4sentationsbereich ein wenig attraktiver zu gestalten. <\/p>\n\n\n\n<p>Szenen oder zu gro\u00dfe Exponate lassen sich meist schlecht bis gar nicht auf so eingeschr\u00e4nkter Fl\u00e4che darstellen. Ein kurzes Video oder eine kleine Pr\u00e4sentation bieten Anregung und dadurch einen weiteren Grund zur <strong>Interaktion mit deinem Stand<\/strong>.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-cover has-custom-content-position is-position-bottom-left has-white-color has-text-color has-link-color wp-elements-c10172f358a8309a9586e26363985f6b\" style=\"min-height:180px;aspect-ratio:unset;\"><span aria-hidden=\"true\" class=\"wp-block-cover__background has-background-dim\" style=\"background-color:#4f3c4d\"><\/span><img loading=\"lazy\" decoding=\"async\" width=\"1400\" height=\"955\" class=\"wp-block-cover__image-background wp-image-23766\" alt=\"\" src=\"https:\/\/www.vispronet.de\/blog\/wp-content\/uploads\/messewand-led.jpg\" style=\"object-position:50% 55%\" data-object-fit=\"cover\" data-object-position=\"50% 55%\" srcset=\"https:\/\/www.vispronet.de\/blog\/wp-content\/uploads\/messewand-led.jpg 1400w, https:\/\/www.vispronet.de\/blog\/wp-content\/uploads\/messewand-led-768x524.jpg 768w, https:\/\/www.vispronet.de\/blog\/wp-content\/uploads\/messewand-led-1024x699.jpg 1024w, https:\/\/www.vispronet.de\/blog\/wp-content\/uploads\/messewand-led-300x205.jpg 300w, https:\/\/www.vispronet.de\/blog\/wp-content\/uploads\/messewand-led-440x300.jpg 440w\" sizes=\"auto, (max-width: 1400px) 100vw, 1400px\" \/><div class=\"wp-block-cover__inner-container is-layout-constrained wp-block-cover-is-layout-constrained\">\n<h2 class=\"wp-block-heading\" id=\"led\" style=\"font-size:28px\">6. Werde zum Eyecatcher jeder Messe: LED Werbetechnik<\/h2>\n<\/div><\/div>\n\n\n\n<p>Ebenso auf keinem Event zu vergessen sind <a href=\"https:\/\/www.vispronet.de\/werbetechnik\/leuchtrahmen\/\">LED Werbemittel<\/a>. Sie l\u00f6sen nicht nur das Problem schlecht beleuchteter Messebereiche, sondern lassen deine Werbebotschaften besonders herausstechen. Unser Expertenteam des Marketings schw\u00f6rt auf die hinterleuchteten Messew\u00e4nde und Theken als Hingucker.<\/p>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Mit diesen Produkten beispielsweise liegt garantiert aller Augenmerk auf dir:<\/p>\n\n\n<style>.wp-block-kadence-advancedgallery.kb-gallery-wrap-id-23300_c60bab-70{overflow:hidden;}.kb-gallery-id-23300_c60bab-70 .kadence-blocks-gallery-item .kb-gal-image-radius, .kb-gallery-id-23300_c60bab-70 .kb-slide-item .kb-gal-image-radius img{border-radius:0px 0px 0px 0px;;}.kb-gallery-id-23300_c60bab-70 .kadence-blocks-gallery-item .kadence-blocks-gallery-item-inner .kadence-blocks-gallery-item__caption{font-size:var(--global-kb-font-size-sm, 0.9rem);font-family:Arial, Helvetica, sans-serif;}.kb-gallery-caption-style-bottom.kb-gallery-id-23300_c60bab-70 .kadence-blocks-gallery-item .kadence-blocks-gallery-item-inner .kadence-blocks-gallery-item__caption, .kb-gallery-caption-style-bottom-hover.kb-gallery-id-23300_c60bab-70 .kadence-blocks-gallery-item .kadence-blocks-gallery-item-inner .kadence-blocks-gallery-item__caption{background:linear-gradient(0deg, rgb(49, 49, 49) 0, rgba(0, 0, 0, 0) 100%);}.kb-gallery-wrap-id-23300_c60bab-70.wp-block-kadence-advancedgallery{overflow:visible;}.kb-gallery-wrap-id-23300_c60bab-70.wp-block-kadence-advancedgallery .kt-blocks-carousel{overflow:visible;}.kb-gallery-id-23300_c60bab-70 .splide.kt-carousel-dotstyle-outlinedark .splide__pagination__page{background-color:transparent;box-shadow:inset 0 0 0 1px #000;-webkit-transition:box-shadow 0.3s ease;-moz-transition:box-shadow 0.3s ease;transition:box-shadow 0.3s ease;}.kb-gallery-id-23300_c60bab-70 .splide.kt-carousel-dotstyle-outlinedark .splide__pagination__page.is-active{background-color:transparent;box-shadow:inset 0 0 0 8px #000;}<\/style><div class=\"kb-gallery-wrap-id-23300_c60bab-70 alignnone wp-block-kadence-advancedgallery\"><div class=\"kb-gallery-ul kb-gallery-non-static kb-gallery-type-carousel kb-gallery-id-23300_c60bab-70 kb-gallery-caption-style-bottom kb-gallery-filter-none\" data-image-filter=\"none\" data-lightbox-caption=\"false\"><div class=\"kt-blocks-carousel splide kt-carousel-container-dotstyle-outlinedark kt-carousel-arrowstyle-whiteondark kt-carousel-dotstyle-outlinedark kb-slider-group-arrow kb-slider-arrow-position-center\" data-columns-xxl=\"2\" data-columns-xl=\"2\" data-columns-md=\"2\" data-columns-sm=\"2\" data-columns-xs=\"1\" data-columns-ss=\"1\" data-slider-anim-speed=\"400\" data-slider-scroll=\"1\" data-slider-arrows=\"true\" data-slider-dots=\"true\" data-slider-hover-pause=\"false\" data-slider-auto=\"1\" data-slider-speed=\"3500\" data-slider-gap=\"10px\" data-slider-gap-tablet=\"10px\" data-slider-gap-mobile=\"10px\" data-show-pause-button=\"false\" data-slider-label=\"Photo Gallery Carousel\"><div class=\"splide__track\"><ul class=\"kt-blocks-carousel-init kb-gallery-carousel splide__list\"><li class=\"kb-slide-item kb-gallery-carousel-item splide__slide\"><div class=\"kadence-blocks-gallery-item\"><div class=\"kadence-blocks-gallery-item-inner\"><figure class=\"kb-gallery-figure kb-gallery-item-has-link kadence-blocks-gallery-item-has-caption\"><a href=\"https:\/\/www.vispronet.de\/werbetechnik\/leuchtrahmen\/messesystem-lightbox-flex\/\" class=\"kb-gallery-item-link\"  ><div class=\"kb-gal-image-radius\"><div class=\"kb-gallery-image-contain kadence-blocks-gallery-intrinsic kb-gallery-image-ratio-land43 kb-has-image-ratio-land43\" ><img loading=\"lazy\" decoding=\"async\" src=\"data:image\/svg+xml,%3Csvg%20xmlns='http:\/\/www.w3.org\/2000\/svg'%20viewBox='0%200%201000%20667'%3E%3C\/svg%3E\"  data-splide-lazy=\"https:\/\/www.vispronet.de\/blog\/wp-content\/uploads\/messewand-lightbox-curved-flex-3m-beispiel-768x768.jpg\" width=\"768\" height=\"768\" alt=\"Lightbox Curved Flex Messewand\" data-full-image=\"https:\/\/www.vispronet.de\/blog\/wp-content\/uploads\/messewand-lightbox-curved-flex-3m-beispiel.jpg\" data-light-image=\"https:\/\/www.vispronet.de\/blog\/wp-content\/uploads\/messewand-lightbox-curved-flex-3m-beispiel.jpg\" data-splide-lazy-srcset=\"https:\/\/www.vispronet.de\/blog\/wp-content\/uploads\/messewand-lightbox-curved-flex-3m-beispiel-768x768.jpg 768w, https:\/\/www.vispronet.de\/blog\/wp-content\/uploads\/messewand-lightbox-curved-flex-3m-beispiel-1024x1024.jpg 1024w, https:\/\/www.vispronet.de\/blog\/wp-content\/uploads\/messewand-lightbox-curved-flex-3m-beispiel-150x150.jpg 150w, https:\/\/www.vispronet.de\/blog\/wp-content\/uploads\/messewand-lightbox-curved-flex-3m-beispiel-300x300.jpg 300w, https:\/\/www.vispronet.de\/blog\/wp-content\/uploads\/messewand-lightbox-curved-flex-3m-beispiel-440x440.jpg 440w, https:\/\/www.vispronet.de\/blog\/wp-content\/uploads\/messewand-lightbox-curved-flex-3m-beispiel-1500x1500.jpg 1500w, https:\/\/www.vispronet.de\/blog\/wp-content\/uploads\/messewand-lightbox-curved-flex-3m-beispiel.jpg 1600w\" sizes=\"auto, (max-width: 768px) 100vw, 768px\"data-id=\"23786\" class=\"wp-image-23786 skip-lazy\"\/><\/div><div class=\"kadence-blocks-gallery-item__caption\">Lightbox Curved Flex Messewand<\/div><\/div><\/a><\/figure><\/div><\/div><\/li><li class=\"kb-slide-item kb-gallery-carousel-item splide__slide\"><div class=\"kadence-blocks-gallery-item\"><div class=\"kadence-blocks-gallery-item-inner\"><figure class=\"kb-gallery-figure kb-gallery-item-has-link kadence-blocks-gallery-item-has-caption\"><a href=\"https:\/\/www.vispronet.de\/werbetechnik\/leuchtrahmen\/messesystem-lightbox-flex\/messetheke-lightbox-flex-basic\/\" class=\"kb-gallery-item-link\"  ><div class=\"kb-gal-image-radius\"><div class=\"kb-gallery-image-contain kadence-blocks-gallery-intrinsic kb-gallery-image-ratio-land43 kb-has-image-ratio-land43\" ><img loading=\"lazy\" decoding=\"async\" src=\"data:image\/svg+xml,%3Csvg%20xmlns='http:\/\/www.w3.org\/2000\/svg'%20viewBox='0%200%201000%20667'%3E%3C\/svg%3E\"  data-splide-lazy=\"https:\/\/www.vispronet.de\/blog\/wp-content\/uploads\/messetheke-flex-1.jpg\" width=\"1600\" height=\"1199\" alt=\"Lightbox Flex Messetheke\" data-full-image=\"https:\/\/www.vispronet.de\/blog\/wp-content\/uploads\/messetheke-flex-1.jpg\" data-light-image=\"https:\/\/www.vispronet.de\/blog\/wp-content\/uploads\/messetheke-flex-1.jpg\" data-splide-lazy-srcset=\"https:\/\/www.vispronet.de\/blog\/wp-content\/uploads\/messetheke-flex-1.jpg 1600w, https:\/\/www.vispronet.de\/blog\/wp-content\/uploads\/messetheke-flex-1-768x576.jpg 768w, https:\/\/www.vispronet.de\/blog\/wp-content\/uploads\/messetheke-flex-1-1024x767.jpg 1024w, https:\/\/www.vispronet.de\/blog\/wp-content\/uploads\/messetheke-flex-1-300x225.jpg 300w, https:\/\/www.vispronet.de\/blog\/wp-content\/uploads\/messetheke-flex-1-440x330.jpg 440w, https:\/\/www.vispronet.de\/blog\/wp-content\/uploads\/messetheke-flex-1-1500x1124.jpg 1500w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\"data-id=\"24644\" class=\"wp-image-24644 skip-lazy\"\/><\/div><div class=\"kadence-blocks-gallery-item__caption\">Lightbox Flex Messetheke<\/div><\/div><\/a><\/figure><\/div><\/div><\/li><li class=\"kb-slide-item kb-gallery-carousel-item splide__slide\"><div class=\"kadence-blocks-gallery-item\"><div class=\"kadence-blocks-gallery-item-inner\"><figure class=\"kb-gallery-figure kb-gallery-item-has-link kadence-blocks-gallery-item-has-caption\"><a href=\"https:\/\/www.vispronet.de\/werbetechnik\/leuchtrahmen\/display-wand-q-frame-led\/\" class=\"kb-gallery-item-link\"  ><div class=\"kb-gal-image-radius\"><div class=\"kb-gallery-image-contain kadence-blocks-gallery-intrinsic kb-gallery-image-ratio-land43 kb-has-image-ratio-land43\" ><img loading=\"lazy\" decoding=\"async\" src=\"data:image\/svg+xml,%3Csvg%20xmlns='http:\/\/www.w3.org\/2000\/svg'%20viewBox='0%200%201000%20667'%3E%3C\/svg%3E\"  data-splide-lazy=\"https:\/\/www.vispronet.de\/blog\/wp-content\/uploads\/display-wand-qframe-led-cars.jpg\" width=\"1600\" height=\"1100\" alt=\"Display Wand Q-Frame LED\" data-full-image=\"https:\/\/www.vispronet.de\/blog\/wp-content\/uploads\/display-wand-qframe-led-cars.jpg\" data-light-image=\"https:\/\/www.vispronet.de\/blog\/wp-content\/uploads\/display-wand-qframe-led-cars.jpg\" data-splide-lazy-srcset=\"https:\/\/www.vispronet.de\/blog\/wp-content\/uploads\/display-wand-qframe-led-cars.jpg 1600w, https:\/\/www.vispronet.de\/blog\/wp-content\/uploads\/display-wand-qframe-led-cars-768x528.jpg 768w, https:\/\/www.vispronet.de\/blog\/wp-content\/uploads\/display-wand-qframe-led-cars-1024x704.jpg 1024w, https:\/\/www.vispronet.de\/blog\/wp-content\/uploads\/display-wand-qframe-led-cars-300x206.jpg 300w, https:\/\/www.vispronet.de\/blog\/wp-content\/uploads\/display-wand-qframe-led-cars-440x303.jpg 440w, https:\/\/www.vispronet.de\/blog\/wp-content\/uploads\/display-wand-qframe-led-cars-1500x1031.jpg 1500w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\"data-id=\"23784\" class=\"wp-image-23784 skip-lazy\"\/><\/div><div class=\"kadence-blocks-gallery-item__caption\">Display Wand Q-Frame LED<\/div><\/div><\/a><\/figure><\/div><\/div><\/li><li class=\"kb-slide-item kb-gallery-carousel-item splide__slide\"><div class=\"kadence-blocks-gallery-item\"><div class=\"kadence-blocks-gallery-item-inner\"><figure class=\"kb-gallery-figure kb-gallery-item-has-link kadence-blocks-gallery-item-has-caption\"><a href=\"https:\/\/www.vispronet.de\/werbetechnik\/leuchtrahmen\/lightbox-messetheke-fold\/\" class=\"kb-gallery-item-link\"  ><div class=\"kb-gal-image-radius\"><div class=\"kb-gallery-image-contain kadence-blocks-gallery-intrinsic kb-gallery-image-ratio-land43 kb-has-image-ratio-land43\" ><img loading=\"lazy\" decoding=\"async\" src=\"data:image\/svg+xml,%3Csvg%20xmlns='http:\/\/www.w3.org\/2000\/svg'%20viewBox='0%200%201000%20667'%3E%3C\/svg%3E\"  data-splide-lazy=\"https:\/\/www.vispronet.de\/blog\/wp-content\/uploads\/lightbox-theke-fold.jpg\" width=\"1600\" height=\"1200\" alt=\"Lightbox Fold Messetheke\" data-full-image=\"https:\/\/www.vispronet.de\/blog\/wp-content\/uploads\/lightbox-theke-fold.jpg\" data-light-image=\"https:\/\/www.vispronet.de\/blog\/wp-content\/uploads\/lightbox-theke-fold.jpg\" data-splide-lazy-srcset=\"https:\/\/www.vispronet.de\/blog\/wp-content\/uploads\/lightbox-theke-fold.jpg 1600w, https:\/\/www.vispronet.de\/blog\/wp-content\/uploads\/lightbox-theke-fold-768x576.jpg 768w, https:\/\/www.vispronet.de\/blog\/wp-content\/uploads\/lightbox-theke-fold-1024x768.jpg 1024w, https:\/\/www.vispronet.de\/blog\/wp-content\/uploads\/lightbox-theke-fold-300x225.jpg 300w, https:\/\/www.vispronet.de\/blog\/wp-content\/uploads\/lightbox-theke-fold-440x330.jpg 440w, https:\/\/www.vispronet.de\/blog\/wp-content\/uploads\/lightbox-theke-fold-1500x1125.jpg 1500w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\"data-id=\"23782\" class=\"wp-image-23782 skip-lazy\"\/><\/div><div class=\"kadence-blocks-gallery-item__caption\">Lightbox Fold Messetheke<\/div><\/div><\/a><\/figure><\/div><\/div><\/li><\/ul><\/div><\/div><\/div><\/div>\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p>Werbe-Slogan transportieren ist jedoch nicht alles, was diese Raumerheller k\u00f6nnen. Beleuchtung spielt eine entscheidende Rolle auf einer Messe und hat vielf\u00e4ltige Wirkungen, die sowohl <strong>\u00e4sthetische <\/strong>als auch <strong>funktionale Aspekte<\/strong> betreffen.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p>Mit Licht kann eine gew\u00fcnschte <strong>Stimmung geschaffen<\/strong> oder angebotene Produkte und Dienstleistungen besonders in den<strong> <\/strong>Fokus gesetzt werden \u2013 die Aufmerksamkeit f\u00fcr den Stand wird erh\u00f6ht und du garantiert zum Eyecatcher der Messe.<\/p>\n<\/div>\n<\/div>\n\n\n\n<blockquote class=\"wp-block-quote has-infobox-bg-background-color has-background is-layout-flow wp-block-quote-is-layout-flow\">\n<p>Energieeffiziente LED-Werbemittel <strong>erzeugen weniger W\u00e4rme<\/strong> und sind damit hervorragend f\u00fcr Messen geeignet, bei denen viele Lichtquellen gleichzeitig im Einsatz sind.<\/p>\n<cite>Silke Otto, Marketing Leiterin bei Vispronet \/ Sachsen Fahnen<\/cite><\/blockquote>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"expertentipps\">7. Do\u2019s, Don\u2019ts und Tipps: Unsere Expertenerfahrung<\/h2>\n\n\n\n<p>Ein zentraler Punkt auf der To-Do-Liste f\u00fcr die Planung der n\u00e4chsten Messe sollte die <strong>Festlegung der Zielgruppen und Ziele<\/strong> sein. Ob Steigerung der Markenbekanntheit, Umsatzgenerierung oder Leadgewinnung \u2013 klare Ziele sind entscheidend.<\/p>\n\n\n\n<h3 class=\"wp-block-heading has-background\" style=\"background-color:#fff0d3\">Aktive Werbung auf den unterschiedlichsten Online-Offline Kan\u00e4len<\/h3>\n\n\n\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<p class=\"has-vispronet-orange-color has-text-color has-link-color wp-elements-e695527fe7353a397169bedef983e2fd\"><strong><strong><strong>Website<\/strong><\/strong><\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Erstellung einer speziellen Messe-Landingpage mit allen relevanten Informationen (Datum, Ort, Standnummer, Highlights)<\/li>\n\n\n\n<li>ggf. M\u00f6glichkeit zur Terminbuchung offerieren<\/li>\n<\/ul>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<p class=\"has-vispronet-orange-color has-text-color has-link-color wp-elements-46d29b4a3b7a82c96a571c91c2e65205\"><strong><strong>Social Media<\/strong><\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Regelm\u00e4\u00dfige Posts auf Unternehmenskan\u00e4len mit Messeank\u00fcndigungen und Teasern<\/li>\n\n\n\n<li>Interesse \u00fcber die Vorbereitungen an der Messe wecken<\/li>\n\n\n\n<li>Produkt-Neuheiten und Highlights ank\u00fcndigen, gegebenenfalls sogar mit Messerabatten<\/li>\n\n\n\n<li>Hashtags der Messe und eigene Hashtags verwenden<\/li>\n<\/ul>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<p class=\"has-vispronet-orange-color has-text-color has-link-color wp-elements-dabfa6693371b7a98825b3a236ce0aec\"><strong><strong><strong>E-Mail-Marketing<\/strong><\/strong><\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Versand von personalisierten Einladungen an bestehende Kunden\/Leads (entsprechendes Material stellt die Messegesellschaft zur Verf\u00fcgung)<\/li>\n\n\n\n<li>Regelm\u00e4\u00dfige Newsletter mit Updates zur Messevorbereitung und speziellen Angeboten<\/li>\n\n\n\n<li>E-Mail-Signaturen mit Messeeinladung versehen<\/li>\n\n\n\n<li>F\u00fcr Priority-Kunden: Messeeinladungen mit Einladungsgutscheinen versenden<\/li>\n<\/ul>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<p class=\"has-vispronet-orange-color has-text-color has-link-color wp-elements-fa80c363995d5f7aaf56236e62ce3484\"><strong><strong><strong><strong>Direktmarketing<\/strong><\/strong><\/strong><\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>personalisierte Einladungsschreiben und Flyer an bestehende Kunden und Zielgruppen<\/li>\n\n\n\n<li>Postkarten oder Einladungen mit QR-Codes, die zur Messe-Landingpage f\u00fchren<\/li>\n<\/ul>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<p class=\"has-vispronet-orange-color has-text-color has-link-color wp-elements-a199720afb716c862edaca072b7243ba\"><strong><strong>Printmedien<\/strong><\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Anzeigen in Fachzeitschriften und lokalen Zeitungen schalten<\/li>\n\n\n\n<li>Pressemitteilungen an relevante Medien und Fachzeitschriften senden<\/li>\n<\/ul>\n<\/div><\/div>\n\n\n\n<h3 class=\"wp-block-heading has-background\" style=\"background-color:#fff0d3\">Wie weit im Voraus sollte die Messeplanung starten?<\/h3>\n\n\n\n<div class=\"wp-block-media-text has-media-on-the-right is-stacked-on-mobile\"><div class=\"wp-block-media-text__content\">\n<p>Der Planungszeitraum ist von der Messe selbst abh\u00e4ngig. Es gibt Veranstaltungen, die bereits w\u00e4hrend einer laufenden Messe ein Rebooking des Standes anbieten, auch, wenn die Messe nur im 2- oder 3-Jahres Rhythmus erfolgt.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Ob In- oder Auslandsmesse beeinflusst den Vorbereitungsaufwand ebenfalls erheblich. Ein exakter Zeitplan l\u00e4sst sich schwer erstellen. Es sollten f\u00fcr weiter entfernte Veranstaltungen jedoch deutlich mehr Zeitressourcen einkalkuliert werden. Auch Gemeinschaftsst\u00e4nde beanspruchen mehr Vorbereitungszeit als Einzelst\u00e4nde.<\/p>\n<\/div><figure class=\"wp-block-media-text__media\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"717\" src=\"https:\/\/www.vispronet.de\/blog\/wp-content\/uploads\/messeplanung-1024x717.jpg\" alt=\"\" class=\"wp-image-24612 size-full\" srcset=\"https:\/\/www.vispronet.de\/blog\/wp-content\/uploads\/messeplanung-1024x717.jpg 1024w, https:\/\/www.vispronet.de\/blog\/wp-content\/uploads\/messeplanung-768x538.jpg 768w, https:\/\/www.vispronet.de\/blog\/wp-content\/uploads\/messeplanung-300x210.jpg 300w, https:\/\/www.vispronet.de\/blog\/wp-content\/uploads\/messeplanung-440x308.jpg 440w, https:\/\/www.vispronet.de\/blog\/wp-content\/uploads\/messeplanung.jpg 1400w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns are-vertically-aligned-top has-sehr-helles-grau-background-color has-background is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"has-vispronet-green-color has-text-color has-link-color wp-elements-526bfd3e4aa3f5927fd2619e5c8ae5ce\" style=\"font-size:20px\"><strong>Do&#8217;s<\/strong><\/p>\n\n\n<style>.wp-block-kadence-iconlist.kt-svg-icon-list-items23300_c3357f-84:not(.this-stops-third-party-issues){margin-top:0px;margin-bottom:0px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items23300_c3357f-84 ul.kt-svg-icon-list:not(.this-prevents-issues):not(.this-stops-third-party-issues):not(.tijsloc){margin-top:0px;margin-right:0px;margin-bottom:var(--global-kb-spacing-sm, 1.5rem);margin-left:0px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items23300_c3357f-84 ul.kt-svg-icon-list{grid-row-gap:5px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items23300_c3357f-84 ul.kt-svg-icon-list .kt-svg-icon-list-item-wrap .kt-svg-icon-list-single{margin-right:10px;}.kt-svg-icon-list-items23300_c3357f-84 ul.kt-svg-icon-list .kt-svg-icon-list-level-0 .kt-svg-icon-list-single svg{font-size:20px;}<\/style>\n<div class=\"wp-block-kadence-iconlist kt-svg-icon-list-items kt-svg-icon-list-items23300_c3357f-84 kt-svg-icon-list-columns-1 alignnone\"><ul class=\"kt-svg-icon-list\"><style>.kt-svg-icon-list-item-23300_9f25e9-7e .kt-svg-icon-list-single{color:rgb(121, 181, 28) !important;}.kt-svg-icon-list-item-23300_9f25e9-7e .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-23300_9f25e9-7e\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_checkCircle kt-svg-icon-list-single\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M22 11.08V12a10 10 0 1 1-5.93-9.14\"\/><polyline points=\"22 4 12 14.01 9 11.01\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\"><strong>Professionelle Pr\u00e4sentation:<\/strong> Stand mit klaren Informationen und gut platzierten Werbemitteln attraktiv gestalten<\/span><\/li>\n\n\n<style>.kt-svg-icon-list-item-23300_b15588-99 .kt-svg-icon-list-single{color:rgb(121, 181, 28) !important;}.kt-svg-icon-list-item-23300_b15588-99 .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-23300_b15588-99\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_checkCircle kt-svg-icon-list-single\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M22 11.08V12a10 10 0 1 1-5.93-9.14\"\/><polyline points=\"22 4 12 14.01 9 11.01\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\"><strong>Aktive Ansprache:<\/strong> Proaktiv auf Besucher zugehen und Interesse wecken<\/span><\/li>\n\n\n<style>.kt-svg-icon-list-item-23300_db78b5-33 .kt-svg-icon-list-single{color:rgb(121, 181, 28) !important;}.kt-svg-icon-list-item-23300_db78b5-33 .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-23300_db78b5-33\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_checkCircle kt-svg-icon-list-single\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M22 11.08V12a10 10 0 1 1-5.93-9.14\"\/><polyline points=\"22 4 12 14.01 9 11.01\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\"><strong>Gute Produktkenntnis:<\/strong> Mitarbeiter m\u00fcssen \u00fcber umfassendes Wissen zu den Produkten oder Dienstleistungen verf\u00fcgen<\/span><\/li>\n\n\n<style>.kt-svg-icon-list-item-23300_af431d-88 .kt-svg-icon-list-single{color:rgb(121, 181, 28) !important;}.kt-svg-icon-list-item-23300_af431d-88 .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-23300_af431d-88\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_checkCircle kt-svg-icon-list-single\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M22 11.08V12a10 10 0 1 1-5.93-9.14\"\/><polyline points=\"22 4 12 14.01 9 11.01\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\"><strong>Kontaktdaten erfassen:<\/strong> Effiziente Methoden zur Erfassung von Besucherkontakten nutzen (entsprechende Apps werden von den Messegesellschaften zur Verf\u00fcgung gestellt)<\/span><\/li>\n\n\n<style>.kt-svg-icon-list-item-23300_1caf33-a1 .kt-svg-icon-list-single{color:rgb(121, 181, 28) !important;}.kt-svg-icon-list-item-23300_1caf33-a1 .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-23300_1caf33-a1\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_checkCircle kt-svg-icon-list-single\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M22 11.08V12a10 10 0 1 1-5.93-9.14\"\/><polyline points=\"22 4 12 14.01 9 11.01\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\"><strong>Networking:<\/strong> Networking-Gelegenheiten nutzen und Beziehungen zu anderen Ausstellern \/ Besuchern aufbauen<\/span><\/li>\n\n\n<style>.kt-svg-icon-list-item-23300_84e930-f6 .kt-svg-icon-list-single{color:rgb(121, 181, 28) !important;}.kt-svg-icon-list-item-23300_84e930-f6 .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-23300_84e930-f6\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_checkCircle kt-svg-icon-list-single\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M22 11.08V12a10 10 0 1 1-5.93-9.14\"\/><polyline points=\"22 4 12 14.01 9 11.01\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\"><strong>Follow-Up planen:<\/strong> Einen Plan f\u00fcr das Nachfassen der gesammelten Kontakte nach der Messe haben<\/span><\/li>\n<\/ul><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"has-klares-rot-color has-text-color has-link-color has-medium-font-size wp-elements-715f9dd6fb962d01fc5000d15c47050f\"><strong>Don&#8217;ts<\/strong><\/p>\n\n\n<style>.wp-block-kadence-iconlist.kt-svg-icon-list-items23300_fd90b0-bd:not(.this-stops-third-party-issues){margin-top:0px;margin-bottom:0px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items23300_fd90b0-bd ul.kt-svg-icon-list:not(.this-prevents-issues):not(.this-stops-third-party-issues):not(.tijsloc){margin-top:0px;margin-right:0px;margin-bottom:var(--global-kb-spacing-sm, 1.5rem);margin-left:0px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items23300_fd90b0-bd ul.kt-svg-icon-list{grid-row-gap:5px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items23300_fd90b0-bd ul.kt-svg-icon-list .kt-svg-icon-list-item-wrap .kt-svg-icon-list-single{margin-right:10px;}.kt-svg-icon-list-items23300_fd90b0-bd ul.kt-svg-icon-list .kt-svg-icon-list-level-0 .kt-svg-icon-list-single svg{font-size:20px;}<\/style>\n<div class=\"wp-block-kadence-iconlist kt-svg-icon-list-items kt-svg-icon-list-items23300_fd90b0-bd kt-svg-icon-list-columns-1 alignnone\"><ul class=\"kt-svg-icon-list\"><style>.kt-svg-icon-list-item-23300_5c07ab-e9 .kt-svg-icon-list-single{color:rgb(207, 46, 46) !important;}.kt-svg-icon-list-item-23300_5c07ab-e9 .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-23300_5c07ab-e9\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_minusCircle kt-svg-icon-list-single\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><circle cx=\"12\" cy=\"12\" r=\"10\"\/><line x1=\"8\" y1=\"12\" x2=\"16\" y2=\"12\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\"><strong>Ignoranz<\/strong> gegen\u00fcber Besuchern<\/span><\/li>\n\n\n<style>.kt-svg-icon-list-item-23300_a944cd-0d .kt-svg-icon-list-single{color:rgb(207, 46, 46) !important;}.kt-svg-icon-list-item-23300_a944cd-0d .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-23300_a944cd-0d\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_minusCircle kt-svg-icon-list-single\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><circle cx=\"12\" cy=\"12\" r=\"10\"\/><line x1=\"8\" y1=\"12\" x2=\"16\" y2=\"12\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\"><strong>Unordnung\/ Unorganisiertheit<\/strong><\/span><\/li>\n\n\n<style>.kt-svg-icon-list-item-23300_1796e9-89 .kt-svg-icon-list-single{color:rgb(207, 46, 46) !important;}.kt-svg-icon-list-item-23300_1796e9-89 .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-23300_1796e9-89\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_minusCircle kt-svg-icon-list-single\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><circle cx=\"12\" cy=\"12\" r=\"10\"\/><line x1=\"8\" y1=\"12\" x2=\"16\" y2=\"12\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\"><strong>Passivit\u00e4t:<\/strong> Passiv hinter dem Stand stehen und nicht aktiv auf Besucher zugehen<\/span><\/li>\n\n\n<style>.kt-svg-icon-list-item-23300_78860b-ea .kt-svg-icon-list-single{color:rgb(207, 46, 46) !important;}.kt-svg-icon-list-item-23300_78860b-ea .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-23300_78860b-ea\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_minusCircle kt-svg-icon-list-single\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><circle cx=\"12\" cy=\"12\" r=\"10\"\/><line x1=\"8\" y1=\"12\" x2=\"16\" y2=\"12\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\"><strong>\u00dcberf\u00fcllung:<\/strong> Zu viele Mitarbeiter am Stand k\u00f6nnte Besucher abschrecken<\/span><\/li>\n\n\n<style>.kt-svg-icon-list-item-23300_933b31-bd .kt-svg-icon-list-single{color:rgb(207, 46, 46) !important;}.kt-svg-icon-list-item-23300_933b31-bd .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-23300_933b31-bd\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_minusCircle kt-svg-icon-list-single\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><circle cx=\"12\" cy=\"12\" r=\"10\"\/><line x1=\"8\" y1=\"12\" x2=\"16\" y2=\"12\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\"><strong>Aggressive Verkaufsstrategien:<\/strong> Zu aufdringlich oder aggressiv sein<\/span><\/li>\n\n\n<style>.kt-svg-icon-list-item-23300_6add9b-4b .kt-svg-icon-list-single{color:rgb(207, 46, 46) !important;}.kt-svg-icon-list-item-23300_6add9b-4b .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-23300_6add9b-4b\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_minusCircle kt-svg-icon-list-single\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><circle cx=\"12\" cy=\"12\" r=\"10\"\/><line x1=\"8\" y1=\"12\" x2=\"16\" y2=\"12\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\"><strong>Schlechte Kommunikation:<\/strong> Keine klaren Informationen \u00fcber Produkte oder Dienstleistungen bereitstellen<\/span><\/li>\n\n\n<style>.kt-svg-icon-list-item-23300_da1823-13 .kt-svg-icon-list-single{color:rgb(207, 46, 46) !important;}.kt-svg-icon-list-item-23300_da1823-13 .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-23300_da1823-13\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_minusCircle kt-svg-icon-list-single\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><circle cx=\"12\" cy=\"12\" r=\"10\"\/><line x1=\"8\" y1=\"12\" x2=\"16\" y2=\"12\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\"><strong>Unprofessionelles Verhalten:<\/strong> Unprofessionelles Verhalten wie Essen, Trinken oder lautes Unterhalten am Stand<\/span><\/li>\n\n\n<style>.kt-svg-icon-list-item-23300_c31817-14 .kt-svg-icon-list-single{color:rgb(207, 46, 46) !important;}.kt-svg-icon-list-item-23300_c31817-14 .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-23300_c31817-14\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_minusCircle kt-svg-icon-list-single\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><circle cx=\"12\" cy=\"12\" r=\"10\"\/><line x1=\"8\" y1=\"12\" x2=\"16\" y2=\"12\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\"><strong>Mangelnde Aufmerksamkeit:<\/strong> zum Beispiel durch \u00fcberm\u00e4\u00dfige Handynutzung<\/span><\/li>\n\n\n<style>.kt-svg-icon-list-item-23300_2dd6e8-2e .kt-svg-icon-list-single{color:rgb(207, 46, 46) !important;}.kt-svg-icon-list-item-23300_2dd6e8-2e .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-23300_2dd6e8-2e\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_minusCircle kt-svg-icon-list-single\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><circle cx=\"12\" cy=\"12\" r=\"10\"\/><line x1=\"8\" y1=\"12\" x2=\"16\" y2=\"12\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\"><strong>Fehlende Nachbereitung<\/strong> der Kontakte nach der Messe<\/span><\/li>\n<\/ul><\/div>\n<\/div>\n<\/div>\n\n\n<style>.wp-block-kadence-spacer.kt-block-spacer-23300_a33af3-8b .kt-block-spacer{height:60px;}.wp-block-kadence-spacer.kt-block-spacer-23300_a33af3-8b .kt-divider{border-top-width:1px;height:1px;border-top-color:#eee;width:80%;border-top-style:solid;}<\/style>\n<div class=\"wp-block-kadence-spacer aligncenter kt-block-spacer-23300_a33af3-8b\"><div class=\"kt-block-spacer kt-block-spacer-halign-center\"><hr class=\"kt-divider\"\/><\/div><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Fazit<\/h2>\n\n\n\n<p>Die Art der Pr\u00e4sentationsfl\u00e4che beeinflusst den Besucherstrom und die allgemeine Sichtbarkeit stark. Unabh\u00e4ngig davon jedoch, ist in jedem Fall wichtig: Stelle dein <strong>Alleinstellungsmerkmal <\/strong>deutlich in den Vordergrund!<\/p>\n\n\n\n<p>Zeige Messebesuchern mit einer ansprechenden Gestaltung, wieso sich ein Besuch an genau deinem Stand lohnt. Lass dich daf\u00fcr von anderen Ausstellern inspirieren, denn Messen dienen nicht allein der Eigendarstellung. W\u00e4hle deine Werbemittel sorgf\u00e4ltig und erarbeite dir zuvor stets ein konkretes Konzept f\u00fcr die bevorstehende Messe.<\/p>\n\n\n\n<div class=\"wp-block-group has-infobox-bg-background-color has-background\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<p>Wichtig f\u00fcr jeden Messeaussteller ist, am Ende der Messe ein <strong>pers\u00f6nliches Fazit<\/strong> zu ziehen.<br>Welche Faktoren sind uns in der Umsetzung gelungen? Was k\u00f6nnte f\u00fcr zuk\u00fcnftige Abl\u00e4ufe verbessert werden? Welches Feedback haben Besucher und Kunden unserem Team gegeben?<\/p>\n\n\n\n<p>Eine ehrliche <strong>Selbstreflexion <\/strong>und Ergebnisse f\u00fcr die Zukunft im Hinterkopf behalten sind das A und O.<\/p>\n<\/div><\/div>\n\n\n<style>.wp-block-kadence-spacer.kt-block-spacer-23300_d61aae-51 .kt-block-spacer{height:60px;}.wp-block-kadence-spacer.kt-block-spacer-23300_d61aae-51 .kt-divider{border-top-width:1px;height:1px;border-top-color:#eee;width:80%;border-top-style:solid;}<\/style>\n<div class=\"wp-block-kadence-spacer aligncenter kt-block-spacer-23300_d61aae-51\"><div class=\"kt-block-spacer kt-block-spacer-halign-center\"><hr class=\"kt-divider\"\/><\/div><\/div>\n\n\n\n<p class=\"has-text-align-center\">Bereits eine Messeausstattung bei uns gestaltet und bestellt? <br>Wir freuen uns immer, Ergebnisse davon auf Social Media zu sehen!<\/p>\n\n\n\n<ul class=\"wp-block-social-links is-style-default is-horizontal is-content-justification-center is-layout-flex wp-container-core-social-links-is-layout-499968f5 wp-block-social-links-is-layout-flex\"><li class=\"wp-social-link wp-social-link-instagram  wp-block-social-link\"><a href=\"https:\/\/www.instagram.com\/vispronet_official\/\" class=\"wp-block-social-link-anchor\"><svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M12,4.622c2.403,0,2.688,0.009,3.637,0.052c0.877,0.04,1.354,0.187,1.671,0.31c0.42,0.163,0.72,0.358,1.035,0.673 c0.315,0.315,0.51,0.615,0.673,1.035c0.123,0.317,0.27,0.794,0.31,1.671c0.043,0.949,0.052,1.234,0.052,3.637 s-0.009,2.688-0.052,3.637c-0.04,0.877-0.187,1.354-0.31,1.671c-0.163,0.42-0.358,0.72-0.673,1.035 c-0.315,0.315-0.615,0.51-1.035,0.673c-0.317,0.123-0.794,0.27-1.671,0.31c-0.949,0.043-1.233,0.052-3.637,0.052 s-2.688-0.009-3.637-0.052c-0.877-0.04-1.354-0.187-1.671-0.31c-0.42-0.163-0.72-0.358-1.035-0.673 c-0.315-0.315-0.51-0.615-0.673-1.035c-0.123-0.317-0.27-0.794-0.31-1.671C4.631,14.688,4.622,14.403,4.622,12 s0.009-2.688,0.052-3.637c0.04-0.877,0.187-1.354,0.31-1.671c0.163-0.42,0.358-0.72,0.673-1.035 c0.315-0.315,0.615-0.51,1.035-0.673c0.317-0.123,0.794-0.27,1.671-0.31C9.312,4.631,9.597,4.622,12,4.622 M12,3 C9.556,3,9.249,3.01,8.289,3.054C7.331,3.098,6.677,3.25,6.105,3.472C5.513,3.702,5.011,4.01,4.511,4.511 c-0.5,0.5-0.808,1.002-1.038,1.594C3.25,6.677,3.098,7.331,3.054,8.289C3.01,9.249,3,9.556,3,12c0,2.444,0.01,2.751,0.054,3.711 c0.044,0.958,0.196,1.612,0.418,2.185c0.23,0.592,0.538,1.094,1.038,1.594c0.5,0.5,1.002,0.808,1.594,1.038 c0.572,0.222,1.227,0.375,2.185,0.418C9.249,20.99,9.556,21,12,21s2.751-0.01,3.711-0.054c0.958-0.044,1.612-0.196,2.185-0.418 c0.592-0.23,1.094-0.538,1.594-1.038c0.5-0.5,0.808-1.002,1.038-1.594c0.222-0.572,0.375-1.227,0.418-2.185 C20.99,14.751,21,14.444,21,12s-0.01-2.751-0.054-3.711c-0.044-0.958-0.196-1.612-0.418-2.185c-0.23-0.592-0.538-1.094-1.038-1.594 c-0.5-0.5-1.002-0.808-1.594-1.038c-0.572-0.222-1.227-0.375-2.185-0.418C14.751,3.01,14.444,3,12,3L12,3z M12,7.378 c-2.552,0-4.622,2.069-4.622,4.622S9.448,16.622,12,16.622s4.622-2.069,4.622-4.622S14.552,7.378,12,7.378z M12,15 c-1.657,0-3-1.343-3-3s1.343-3,3-3s3,1.343,3,3S13.657,15,12,15z M16.804,6.116c-0.596,0-1.08,0.484-1.08,1.08 s0.484,1.08,1.08,1.08c0.596,0,1.08-0.484,1.08-1.08S17.401,6.116,16.804,6.116z\"><\/path><\/svg><span class=\"wp-block-social-link-label screen-reader-text\">Instagram<\/span><\/a><\/li>\n\n<li class=\"wp-social-link wp-social-link-facebook  wp-block-social-link\"><a href=\"https:\/\/de-de.facebook.com\/vispronetOnlineDruckerei\" class=\"wp-block-social-link-anchor\"><svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M12 2C6.5 2 2 6.5 2 12c0 5 3.7 9.1 8.4 9.9v-7H7.9V12h2.5V9.8c0-2.5 1.5-3.9 3.8-3.9 1.1 0 2.2.2 2.2.2v2.5h-1.3c-1.2 0-1.6.8-1.6 1.6V12h2.8l-.4 2.9h-2.3v7C18.3 21.1 22 17 22 12c0-5.5-4.5-10-10-10z\"><\/path><\/svg><span class=\"wp-block-social-link-label screen-reader-text\">Facebook<\/span><\/a><\/li>\n\n<li class=\"wp-social-link wp-social-link-x  wp-block-social-link\"><a href=\"https:\/\/x.com\/i\/flow\/login?redirect_after_login=%2Fvispronet\" class=\"wp-block-social-link-anchor\"><svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M13.982 10.622 20.54 3h-1.554l-5.693 6.618L8.745 3H3.5l6.876 10.007L3.5 21h1.554l6.012-6.989L15.868 21h5.245l-7.131-10.378Zm-2.128 2.474-.697-.997-5.543-7.93H8l4.474 6.4.697.996 5.815 8.318h-2.387l-4.745-6.787Z\" \/><\/svg><span class=\"wp-block-social-link-label screen-reader-text\">X<\/span><\/a><\/li>\n\n<li class=\"wp-social-link wp-social-link-linkedin  wp-block-social-link\"><a href=\"https:\/\/de.linkedin.com\/company\/sachsen-fahnen-gmbh-&#038;-co.-kg\" class=\"wp-block-social-link-anchor\"><svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M19.7,3H4.3C3.582,3,3,3.582,3,4.3v15.4C3,20.418,3.582,21,4.3,21h15.4c0.718,0,1.3-0.582,1.3-1.3V4.3 C21,3.582,20.418,3,19.7,3z M8.339,18.338H5.667v-8.59h2.672V18.338z M7.004,8.574c-0.857,0-1.549-0.694-1.549-1.548 c0-0.855,0.691-1.548,1.549-1.548c0.854,0,1.547,0.694,1.547,1.548C8.551,7.881,7.858,8.574,7.004,8.574z M18.339,18.338h-2.669 v-4.177c0-0.996-0.017-2.278-1.387-2.278c-1.389,0-1.601,1.086-1.601,2.206v4.249h-2.667v-8.59h2.559v1.174h0.037 c0.356-0.675,1.227-1.387,2.526-1.387c2.703,0,3.203,1.779,3.203,4.092V18.338z\"><\/path><\/svg><span class=\"wp-block-social-link-label screen-reader-text\">LinkedIn<\/span><\/a><\/li><\/ul>\n\n\n\n<p class=\"has-background\" style=\"background:radial-gradient(rgb(216,240,186) 16%,rgb(121,181,28) 100%)\">Du bist unsicher und h\u00e4ttest gern eine <strong>professionelle Beratung<\/strong>, mit welchen Produkten du aus deinem Messeauftritt das Beste rausholen kannst? Dann <a href=\"https:\/\/www.vispronet.de\/contacts\/\">kontaktiere uns<\/a> gern und wir finden gemeinsam die passende L\u00f6sung.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Der erste Eindruck z\u00e4hlt und ein ansprechend gestalteter Messestand ist dabei bereits die halbe Miete. Hier findest du Tipps und Ideen zu den verschiedenen Messestand Arten und der Kombination von Produkten. Damit sei dir die Aufmerksamkeit der Messebesucher zuk\u00fcnftig gesichert!<\/p>\n","protected":false},"author":23,"featured_media":23906,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[71],"tags":[1178,1186,1188,1180,1182,1194,1184,1190,1192],"class_list":["post-23300","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-creative","tag-messe","tag-messeauftritt","tag-messeaussteller","tag-messestand","tag-messestand-arten","tag-messestand-aufbau","tag-messestand-gestalten","tag-messestand-ideen","tag-werbetechnik"],"_links":{"self":[{"href":"https:\/\/www.vispronet.de\/blog\/wp-json\/wp\/v2\/posts\/23300","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.vispronet.de\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.vispronet.de\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.vispronet.de\/blog\/wp-json\/wp\/v2\/users\/23"}],"replies":[{"embeddable":true,"href":"https:\/\/www.vispronet.de\/blog\/wp-json\/wp\/v2\/comments?post=23300"}],"version-history":[{"count":522,"href":"https:\/\/www.vispronet.de\/blog\/wp-json\/wp\/v2\/posts\/23300\/revisions"}],"predecessor-version":[{"id":26170,"href":"https:\/\/www.vispronet.de\/blog\/wp-json\/wp\/v2\/posts\/23300\/revisions\/26170"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.vispronet.de\/blog\/wp-json\/wp\/v2\/media\/23906"}],"wp:attachment":[{"href":"https:\/\/www.vispronet.de\/blog\/wp-json\/wp\/v2\/media?parent=23300"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.vispronet.de\/blog\/wp-json\/wp\/v2\/categories?post=23300"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.vispronet.de\/blog\/wp-json\/wp\/v2\/tags?post=23300"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}